21. Using Headers as Design Elements
Erratic use of heads and subheads will also cause your site to fall deeper into a search engine abyss. Use heads and subheads to outline your content. Help Googlebot to follow along. Google provides guidance for the use of headers.
Most SEO still recommend one H1 per page.
Do not use your heads and subheads as design elements. We see this frequently. Instead, use H2s and H3s to guide the readers and the bots that are crawling your pages.
Keep your heads and subheads short.
In sum, use heads and subheads to outline your content.
22. Not Monitoring Broken Links
Your site will take a tumble in the rankings it there are broken links—particularly in your html site map. Overly complex linking or random links will also cause you to drop in the rankings.
In sum, monitor Google Search Console for broken links and fix them.
23. Having Pages Lost in Cyberspace
Use a 404 page that is harmonious with your other site pages. When moving or relaunching your site be sure each of your old pages redirects to a new page.
Gently guide your reader back to a working page on your site. Help them understand what just happened.
In sum, follow Google’s best practices for 404 error pages and 301 redirects.
24. Writing Vague Anchor Text
Still using “click here” as your anchor text? Or referencing an earlier “blog” or “page?” Do you place your actual URL in the text itself when unnecessary? These missteps will cost you in the rankings.
Exact word anchor text may help in your search rankings.
In sum, use anchor text to help Googlebot and users understand the content of the linked page.
25. Uploading Images Carelessly
If you don’t name your image files with relevant names or that picture of your CEO has a file name that reads IMG128690.jpg and an alt tag that reads “face,” “headshot” or “pic,” you haven’t optimized your site. Overly long names or keyword stuffed names will also ding your SEO.
Google wants its image search to be accurate. Therefore, use keywords only when they are relevant to the image.
In sum, apply Google best practices to your images.
Want More? Read Google Trends: 15 Tips for SEO in 2019