Our Marketing Blog
Much confusion and misinformation surrounds search engine optimization (SEO). In this blog we offer definitive answers to questions about SEO and ranking. These are highlighted summaries of answers from John Mueller, Search Advocate at Google during Google Search Central Office Hours.
What Every Small Business Owner Needs to Know About Content Marketing: A Quick & Comprehensive Guide
Many small business owners have begun implementing a content marketing strategy for their businesses. But what is the meaning of content marketing? And how can you be successful at it? Famously, Bill Gates coined the term “Content is King” back in 1996. That phrase...
Check out these totally unsexy, FREE SEO tools to learn how your site is doing, how you can improve your search rankings, and transform your business.
Below, we’ve included 65 inspiring social media content ideas to stir your creative juices. This is a brief excerpt from our 2021 eBook on social media. Read Our Complete eBook on Social Media Marketing Learn more about social media marketing, hashtags, strategy, and...
Lies! 10 SEO lies you may have been told or believe. Discover the truth about search engine optimization (SEO) for your website. How is your website really doing?
Most business owners couldn’t predict the COVID-19 pandemic. Now that we’re in this situation, how should your marketing efforts pivot to reflect the times?
Read about current, emerging, and classic SEO mistakes in 2020.
How does SEO work? Learn how we “do” SEO, our SEO process, and how we’re different from other local SEO agencies.
See how our website design process differs from other web design and marketing companies. Learn about our 8 steps and how we use SEO and writing best practices to help you get found on Google.
Discover 20 easy ways your business can add value for your customers and why it’s important for business owners, marketers, sales people, and customer service representatives.
This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc. SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...
Learn strategies for web writing with this business advice, based on solid research.
Each month about 24,000 business owners and entrepreneurs ask how they can get their business or website on Google. Not only is it a popular question “to Google” but also it’s a question without a single simple answer.
What belongs in a marketing plan? It depends who you ask. Here’s what we deem most important.
There’s no point in having a website if nobody finds it. Here’s how to garner website traffic.
Read six mini-case studies about companies whose brands are at risk online. Discover branding solutions and learn how an online brand identity is created.
We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.
Read how we generated leads and grew revenue for a large corporation.
We created a new brand look, feel, and messaging for a manufactuer’s brand. We updated their messaging, imagery and website. Then we extended it to other marketing activities.
As a small or medium size business owner, have you been thinking about using Instagram for Business? Should you? How to Decide Whether to Use Instagram for Business Before you jump onto the Instagram bandwagon, consider whether...
With the latest Google trends, the search giant made some significant clarifications that can help marketers, web developers, and content writers achieve better SEO in 2019. Here are 15 tips to consider.
Discover why SEO needs a NAP–and a consistent one so that your local business fares better in the search engines.
At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months.
In creating a brand identity (logo, tagline, messaging) for a client, we developed a brand that is relevant online and offline. Read the Case Study.
If you’re not creating automated emails, it’s time to consider these 10 vital email marketing tips for your small business.
Email marketing is still very successful and has a great ROI. What’s more, email marketing software tools are necessary in today’s environment. Choosing one can be daunting. Here’s some insight to help choose the best email software for your small business.
Don’t let excitement about marketing your small- or medium-size business (SMB) get in the way of taking time to set a digital marketing strategy for your SMB.
With its frequent user interface changes, here are 10 things you might not know about the hottest professional networking site, LinkedIn, in 2018.
As a business professional, your personal brand matters. Assess, fix, and monitor your online reputation today.
Does your healthcare marketing and branding differentiate you in the marketplace? Here are five tried and trite healthcare marketing clichés to avoid.
You’ve chosen the perfect subject line, written your call-to-action. Your email is all set. When should you send it?
Promotional marketing is not dying with the rise of content marketing, but it is changing. Here’s what you should consider for your business.
Product, price, promotion, and place. Here’s what you should consider when pricing your product or service.
Test your knowledge of email marketing with this quiz.
Can the ugly stepsister of marketing be sexy? You betcha! Discovering insights that lead to innovation and saving money are very sexy.