Creating a Brand Identity: Case Study

Creating a Brand Identity: Case Study

In June, Cheryl Barratt Associates tapped Nancy Burgess Strategic Marketing for a website. At the same time, we recognized the need for creating a brand identity—both visual and verbal. The Situation Cheryl Barratt Associates is a niche healthcare consultancy that...
5 Healthcare Marketing Clichés to Avoid

5 Healthcare Marketing Clichés to Avoid

6You have an innovative offering, a competitive advantage, a unique selling proposition. Does your marketing and branding differentiate you in the marketplace? Much healthcare marketing is influenced by government regulations. But that doesn’t mean you have to have a...