by Nancy Stearns Burgess | Apr 13, 2020 | content, Email Marketing, marketing plan, public relations, SEO, websites
Safe to say, most small- and medium-size businesses did not see a COVID-19 economy coming. At our marketing agency, we certainly did not. We wrote this in a “Happy New Year” email: “Happy 2020! Doesn’t it just sound like an awesome year? A year in which...
by Nancy Stearns Burgess | May 21, 2019 | content, marketing plan, SEO, strategy, websites
This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc. SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...
by Nancy Stearns Burgess | Oct 9, 2018 | branding, marketing plan, strategy
At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months. This article reviews: The Launch Situation Our Actions Marketing Plan Results Get the...
by Nancy Stearns Burgess | Feb 1, 2018 | marketing plan
Updated in 2021 A while back, we were asked to identify the key components of a marketing plan. If you’re looking for a “right answer,” it’s a bit of a trick question. In my agency experience, each enterprise company had its own unique template...
by Nancy Stearns Burgess | Jan 2, 2018 | marketing plan, promotional marketing
As a business owner, what do you think when you hear the phrase “promotional marketing?” Do you think of television advertising? A postcard or coupon you received in the mail? A flier in the Sunday newspaper? A branded shirt or hat? If so, it may sound...
