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Marketing in a COVID-19 Economy

Marketing in a COVID-19 Economy

by Nancy Stearns Burgess | Apr 13, 2020 | content, Email Marketing, marketing plan, public relations, SEO, websites

Safe to say, most small- and medium-size businesses did not see a COVID-19 economy coming. At our marketing agency, we certainly did not. We wrote this in a “Happy New Year” email: “Happy 2020! Doesn’t it just sound like an awesome year? A year in which...
A Small Business SEO Case Study

A Small Business SEO Case Study

by Nancy Stearns Burgess | May 21, 2019 | content, marketing plan, SEO, strategy, websites

This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc. SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...
Creating a Launch Marketing Plan for a B-to-C Company: Case Study

Creating a Launch Marketing Plan for a B-to-C Company: Case Study

by Nancy Stearns Burgess | Oct 9, 2018 | branding, marketing plan, SEO, social media, strategy, websites

At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months. This article reviews: The Launch Situation Our Actions Marketing Plan Results  ...
What Are the Key Components of a Marketing Plan?

What Are the Key Components of a Marketing Plan?

by Nancy Stearns Burgess | Feb 1, 2018 | marketing plan

Updated in 2021 A while back, we were asked to identify the key components of a marketing plan. If you’re looking for a “right answer,” it’s a bit of a trick question. In my agency experience, each enterprise company had its own unique template...
Promotional Marketing: 6 Types to Consider

Promotional Marketing: 6 Types to Consider

by Nancy Stearns Burgess | Jan 2, 2018 | marketing plan, promotional marketing

As a business owner, what do you think when you hear the phrase “promotional marketing?” Do you think of television advertising? A postcard or coupon you received in the mail? A flier in the Sunday newspaper? A branded shirt or hat? If so, it may sound...

Nancy Burgess Strategic Marketing, Inc.

245 W. Johnson, Unit 406
Palatine, IL 60067
1-847-224-9727
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