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Instagram for Business 101: The Ultimate Guide

Setting Up Your Account

You can start a business Instagram account in one of two ways:

1.     Convert Your Personal Instagram Account

If your current personal Instagram account represents your brand, AND you don’t want to manage a separate account, you’ll want to choose this option. This also will allow you to keep your current followers. Here’s how to convert a personal account to a business account.

2.     Establish a New Business Account

If you have never used Instagram, you’ll want to set up a new Instagram for business account. If your personal profile does not represent your brand, you’ll also want to log out of your account and log in using a different email address.

instagram-for-businessYour Profile

Once you’ve established an account, you’ll want to first create your business profile. Look at other business profiles to get ideas about what to include. You’ll want to:

  1. Upload a Photo (typically your brand icon or logo)
  2. Add your Name
  3. Write your Bio
  4. Include your NAP

Name

Your name and your user name are searchable. Currently, these are the only two features in your PROFILE that can be searched. Therefore, it makes sense to use your 30 characters of your name in a way that is different from your username.

For example, your Username may be your brand name, such as “Johnny’s Place” but your “Name” might be a generic name “Chicago Restaurant.” This would cover multiple search queries and help to optimize your profile.

Bio

Your Bio is 150 characters. Here is some information you might want to include in your Bio in Instagram for business.

  1. Keywords (They’re not searched, but they add focus.)
  2. One clickable link—only one is allowed
    (Some businesses like to include multiple links by using Linkin.bio or linktree. These apps allow for one link to lead to multiple links. Keep in mind, however, that the more choices a person has, the more likely they are not to make a decision. In other words, too many link choices may result in no clicks at all.)
  3. Your business email (won’t be a clickable link)
  4. Location and hours, if appropriate
  5. Brand hashtag, emojis, line breaks
  6. A call to action (CTA)

NAP

Include a consistent NAP, name, address, and phone as you do on your website, other social media sites, and across the internet.

Getting Engagement

In the final analysis, to get your business found and keep prospects and customers engaged, you need to generate great content.

Instagram for Tips for Engagement

Remember the algorithm favors your content if people engage with it:

  • Publish quality content, such as stunning images
  • Use a consistent brand voice and imagery
  • Be descriptive in captions
  • Ask a question
  • Respond
  • Use emoji’s
  • Use humor
  • Add a CTA (call to action)
  • Use hashtags
  • Tag your location
  • Post when people are awake and active on Instagram
  • Include a variety of activities, such as posts, stories, Live, and IGTIV to expand your followers

Instagram for Business Content Ideas

  • Add value (tips, tricks, hacks)
  • Position yourself as the expert
    • Educate
    • Communicate
  • Include a giveaway or contest
  • Make a video tutorial
  • Promote a special event (occasionally)
  • Create a carousel post
  • Promote your business (occasionally)
  • Showcase your team
  • Share “behind the scenes”
  • Demonstrate your community involvement
  • Add a quote
  • Capture the season
  • Cross-promote with another brand
  • Show your product or service in a unique way
  • Highlight a company success story
  • Create before and after images

Summary

With that you should have a better understanding of:

  • Why you should (or shouldn’t) be on Instagram
  • How to set up an Instagram for business account
  • What to put in your business profile
  • What features are available for posts, stories, Instagram Live, and IGTV
  • When to use Instagram posts, stories or live
  • How to get engagement on your Instagram activities

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