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# Nancy Burgess Strategic Marketing, Inc.: Nancy Burgess Strategic Marketing Inc. is a full-service digital marketing agency. We specialize in small and midsize businesses, transforming today’s brands for a digital world.
We offer strategic website development, search engine optimization (SEO), content writing (both digital and print), and CRM setup and management., sales and marketing automation and email marketing.

## Sitemaps
[XML Sitemap](https://nancyburgess.net/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [AI Marketers and Foxy Loxy: Buyer Beware! (The AI SEO Sky Is Not Falling)](https://nancyburgess.net/ai-seo-sky-not-falling/): Don’t let “Foxy Loxy” agencies scare you into changing your SEO strategy. Learn what Google’s AI updates really mean for SMBs and how to stay ahead.
- [25 Worst SEO Mistakes to Avoid in 2026](https://nancyburgess.net/25-worst-seo-mistakes/): Is your SMB invisible in 2026? Avoid these 25 critical SEO mistakes that hide your business from AI search engines and cost you valuable leads every day.
- [Where Content Marketing Goes Astray in an AI World: 10 Common SMB Mistakes](https://nancyburgess.net/where-content-marketing-goes-astray-in-an-ai-world-10-common-smb-mistakes/): Small and midsize business (SMBs) make 8 common content marketing mistakes. Here's what your SMB needs to know to be successful in an AI world.
- [5 Essential Marketing Resolutions SMBs Often Miss](https://nancyburgess.net/5-essential-marketing-resolutions-smbs-often-miss/): Explore 5 Essential Marketing Resolutions: Tune up your strategic plan. Work Smarter. Set SMART goals. Personalize messages. Invest in your stack.
- [Digi-Tips: Focus on Branding, Issue 3](https://nancyburgess.net/digi-tips-focus-on-branding-and-ai-issue-3/): Read Digi-Tips™ 3. Focus on branding and brand reputation. SEO trends. Brand names and AI. SMB marketing tech stack. Authoritativeness & Trustworthiness, and more.
- [Digi-Tips: 7 Fast Digital Marketing Hacks for SMB Growth, Issue 2](https://nancyburgess.net/digi-tips-7-fast-digital-marketing-hacks-for-smb-growth-issue-2/): Read Digi-Tips Newsletter, Issue 2. We particularly focus on AI and its impact on search results. Explore a good read, inspirational quote, and free offer.
- [Digi-Tips: 6 Quick Digital Marketing Hacks for SMBs, Issue 1](https://nancyburgess.net/digi-tips-6-quick-digital-marketing-hacks-for-smbs-issue-1/): Welcome to the inaugural issue of Digi-Tips: Fast Digital Marketing Hacks for Small and Midsize Business (SMB) Growth. We've rethought our newsletter format to provide you with quick, valuable info for your business. Read Issue 1.
- [14 SEO Gaps: What Your SMB Website Is Missing](https://nancyburgess.net/14-seo-gaps-what-your-smb-website-is-missing/): SEO for small- and midsize businesses (SMBs) is our specialty. Uncover these 14 SEO gaps that are often missing from SMB websites.
- [Our Proven SEO Process for SMBs](https://nancyburgess.net/our-proven-seo-process-for-smbs/): How does SEO work? Learn how we "do" SEO, our SEO process, and how we're different from other local SEO agencies.
- [Writing Website Content That Captivates: The Secret to Enhancing Engagement](https://nancyburgess.net/writing-website-content-that-captivates-the-secret-to-enhancing-engagement/): Learn strategies for web writing. We share the secrets of increasing engagement.
- [Fuel Your Growth: 8 Pillars of a Successful Marketing Plan](https://nancyburgess.net/fuel-your-growth-8-pillars-of-a-successful-marketing-plan/): What belongs in a marketing plan? It depends who you ask. Here's what we deem most important.
- [Human Brainpower in an Artificial World: Mindful Advice for AI in Business](https://nancyburgess.net/human-brainpower-in-an-artificial-world-mindful-advice-for-ai-in-business/): Artificial intelligence (AI) is fraught with risk. But that doesn’t mean your small or midsize business (SMB) should ignore it. Consider this mindful advice and these six strategies for AI in your business.
- [Scary AI: 13 Frightening AI Facts You Need to Know](https://nancyburgess.net/scary-ai-13-frightening-ai-facts-you-need-to-know/): Scary AI. Artificial intelligence (AI) is much more than fun pictures of your pets. Here are 13 Frightening Facts You Need to Know.
- [7 Easy Ways for Business Owners to Manage Their Online Brand Reputation](https://nancyburgess.net/7-easy-ways-for-business-owners-to-manage-their-online-brand-reputation/): In the 21st century, business owners must have a digital presence with a positive brand reputation. Here are 7 easy ways to help manage your online brand reputation.
- [Google Leak: 12 Shocking SEO Revelations for SMBs](https://nancyburgess.net/google-leak-12-shocking-seo-revelations-for-smbs/): Read 12 shocking Google leak revelations, why they're shocking, and what your small or midsize business (SMB) needs to know and do now.
- [12 Key SEO Tips for SMBs: Post-Google Leak Focus](https://nancyburgess.net/12-key-seo-tips-for-smbs-post-google-leak-focus/): Read 12 SEO tips for SMBs after the Google API Documents Leak. Part 3 in our four-part Google documents leak series.
- [SMB SEO Validation: Our Proven Tactics Confirmed by Google Leak](https://nancyburgess.net/smb-seo-validation-our-proven-seo-tactics-confirmed-by-google-leak/): Discover 12 things Nancy Burgess Strategic Marketing emphasizes about SEO and small businesses that are consistent with Google's API Documents Leak. Part 2 of a 4-part series examines our advice that has been spot on.
- [7 SEO Caveats for SMBs: Insights From the Google API Leak](https://nancyburgess.net/7-seo-caveats-for-smbs-insights-from-the-google-api-leak/): Our Four-Part Series for Google's API Documents Leak and what it means for small and medium-size businesses (SMBs). This is the first in our four-part series about the Google API documents leak. Part 1: 7 Caveats Small Business Owners Need to Know About Googles Leaked Documents. Also, uncover what happened.
- [8 Priceless Business Rules You Need to Know](https://nancyburgess.net/8-priceless-business-rules-you-need-to-know/): Business rules chart a researched path. Why take a detour? Read 8 priceless business rules you need to know for your small or mid-size business (SMB).
- [Our Website Design Process…and How We’re Different](https://nancyburgess.net/our-website-design-process-and-how-were-different/): See how our website design process differs from other web design and marketing companies. Learn about our 8 steps and how we use SEO and writing best practices to help you get found on Google.
- [101 Motivational Quotes for SMB Owners](https://nancyburgess.net/101-motivational-quotes-for-smb-owners/): We thought our clients and readers could use a little encouragement, so we came up with 101 of our favorite motivational quotes for small and mid-size business (SMB) owners.
- [11+ Highly Effective Email Marketing Tips for Small Businesses](https://nancyburgess.net/email-marketing-tips-small-businesses/): Email marketing is highly effective when done right. But, if you’re not doing email marketing (or it’s not working), consider these email marketing tips for your small or medium-size business or startup in 2023 and beyond.
- [Email Marketing: Test Your Knowledge](https://nancyburgess.net/email-marketing-test/): Test your knowledge of email marketing with this quiz.
- [Promotional Marketing Trends to Consider](https://nancyburgess.net/promotional-marketing-trends-to-consider/): Promotional marketing is not dying with the rise of content marketing, but it is changing. Here's what you should consider for your business.
- [11 Pricing Strategies for Small Businesses to Consider](https://nancyburgess.net/small-business-pricing-strategies/): Master the art of pricing. Explore 11 proven small business pricing strategies to attract more customers and grow your revenue. Find the right model for your brand.
- [How to Pay Less for Ecommerce Traffic: Google’s SEO Roadmap Revealed](https://nancyburgess.net/how-to-pay-less-for-ecommerce-traffic-googles-roadmap-revealed/): Want more shoppers in your online store? Tired of paying big bucks for ads? Here's how to pay less for ecommerce traffic. Google's Roadmap. We summarize Google's ecommerce guidelines for business owners, marketers, and other mere mortals.
- [20 Reasons to Turn Away B2B Business](https://nancyburgess.net/20-reasons-to-turn-away-b2b-business/): Don't accept every available business opportunity! We discuss 20 reasons to turn away B2B business. You can afford it in these 20 situations.
- [Brand Identity Case Study](https://nancyburgess.net/brand-identity-case-study/): We highlight a rebranding case study that divulges our process for building a brand identity and differentiating it from competitors.
- [Video: SEO 101 for Business Owners and Executives](https://nancyburgess.net/seo-101-for-business-owners-and-executives/): Video: SEO 101 for Business Owners and Executives. Learn about SEO at a high level. What is it? Why do it? How does it work? SEO is like making pizza!
- [20 Easy Ways Your Business Can Add Value for Your Customers](https://nancyburgess.net/ways-your-business-can-add-value/): Discover 20 easy ways your business can add value for your customers and why it’s important for business owners, marketers, sales people, and customer service representatives.
- [Definitive Answers From Google to SEO Questions and the Web](https://nancyburgess.net/definitive-answers-from-google-to-questions-about-seo-and-the-web/): Get Definitive Answers to SEO questions about content, crawling, indexing, web and ranking. Highlights of Google's answers from John Mueller, Search Advocate at Google.
- [65 Inspiring Social Media Content Ideas](https://nancyburgess.net/65-inspiring-social-media-content-ideas/): Check out 65 inspiring social media content ideas. Engage with your prospects and customers, generate more brand awareness.
- [Small Business Branding Online: 6 Case Studies](https://nancyburgess.net/small-business-branding-online/): Read six mini-case studies about companies whose brands are at risk online. Discover branding solutions and learn how an online brand identity is created.
- [10 Absurd SEO Lies](https://nancyburgess.net/10-absurd-seo-lies-youre-telling-yourself/): Lies! 10 SEO lies you may have been told or believe. Discover the truth about search engine optimization (SEO) for your website. How is your website really doing?
- [A Small Business SEO Case Study](https://nancyburgess.net/small-business-seo-case-study/): This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc.SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It helps companies to get found on the internet.
- [How to Get Website Traffic: 10 Tips](https://nancyburgess.net/website-traffic/): There's no point in having a website if nobody finds it. Here's how to garner website traffic.
- [Developing a Brand Identity & Website: Case Study](https://nancyburgess.net/developing-a-brand-identity-messaging-and-website-case-study/): We created a new brand look, feel, and messaging for a company's website. And we extended it to other marketing tactics.
- [Generating Leads and Growing Revenue: An SEO Case Study](https://nancyburgess.net/generating-leads-and-growing-revenue/): Read how we generated leads and grew revenue for a large corporation.
- [Taking a Manufacturer’s Brand to the Next Level: Case Study](https://nancyburgess.net/taking-a-brand-to-the-next-level/): We created a new brand look, feel, and messaging for a manufactuer's brand. We updated their messaging, imagery and website. Then we extended it to other marketing activities.
- [Google Trends: 15 Tips for SEO](https://nancyburgess.net/google-trends-tips-for-seo/): With the latest Google trends, the search giant made some significant clarifications that can help marketers, web developers, and content writers achieve better SEO results. We've updated our Google advice again, offering 15 SEO Tips and Best Practices that are relevant in 2021.
- [Creating a Launch Marketing Plan for a B-to-C Company: Case Study](https://nancyburgess.net/creating-launch-marketing-plan-case-study/): At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months.
- [Creating a Brand Identity: Case Study](https://nancyburgess.net/creating-a-brand-identity-case-study/): In creating a brand identity (logo, tagline, messaging) for a client, we developed a brand that is relevant online and offline. Read the Case Study.
- [SMB Digital Marketing: Start With Strategy](https://nancyburgess.net/smb-digital-marketing-strategy/): Don’t let excitement about marketing your small- or medium-size business (SMB) get in the way of taking time to set a digital marketing strategy for your SMB.
- [5 Healthcare Marketing Clichés to Avoid](https://nancyburgess.net/healthcare-marketing-cliches/): Does your healthcare marketing and branding differentiate you in the marketplace? Here are five tried and trite healthcare marketing clichés to avoid.
- [Qualitative Marketing Research Is Sexy](https://nancyburgess.net/qualitative-marketing-research/): Can the ugly stepsister of marketing be sexy? You betcha! Discovering insights that lead to innovation and saving money are very sexy.

## Pages
- [Is Your Website AI-Friendly?](https://nancyburgess.net/is-your-website-ai-friendly/): Discover if your website is AI-friendly in real-time with our complimentary 30-minute AI analysis on Zoom. Complete the form to let us know you're interested.
- [Privacy Policy](https://nancyburgess.net/privacy-policy/): Our website address is: https://nancyburgess.netWe at Nancy Burgess Strategic Marketing value our visitors’ privacy. This privacy policy summarizes how we collect, use, and protect the information you may provide to us.
- [Strategy Workshops](https://nancyburgess.net/marketing-services/strategy-workshops/): When was the last time your team engaged in a strategy session? If your answer is “never,” you’re like most SMBs. It's easy to get caught up in the day-to-day activities of running your business. A strategy workshop will reinvigorate you, your team, and your business.
- [Shop For Digital Marketing Resources](https://nancyburgess.net/shop/): Shop for free amazing marketing resources for your business. Download our free resources on digital marketing, branding, email marketing, websites, SEO, content marketing, advertising, and social media.
- [Customer Relationship Management Implementation](https://nancyburgess.net/marketing-services/crm-implementation/): Customer relationship management (CRM) platforms combined with sales and marketing automation results in greater personalization, better customer engagement, and ultimately more sales. Learn more about our CRM implementation and automation services.
- [Logo Designs and Brand Messages](https://nancyburgess.net/marketing-services/branding/logo-designs-and-brand-messages/): A picture, it is said, is worth a thousand words. How much more is said with a logo, icon, and brand messages. See logo designs and brand messages we've created.
- [SEO and Writing Services for Website Designers](https://nancyburgess.net/marketing-services/seo-services/seo-and-writing-services-for-web-designers/): Web Designers: Tired of waiting for copy from your clients? No time to keep up with ever-changing SEO guidelines & updates? See how we can help. We offer a Website Optimization Triad™ package, standalone SEO optimized copy by the web page,, SEO audits, and more for web designers, website agencies, and web developers.
- [PR & Social Media Marketing](https://nancyburgess.net/marketing-services/pr-social-media/): Enhance awareness of your company and its products or services. Showcase your expertise and image with social media marketing and public relations.
- [Content Creation Services](https://nancyburgess.net/marketing-services/content-creation-services/): Our content creation clients include large and small to midsize businesses (SMBs) that work solely with Nancy Burgess Strategic Marketing Inc. in Palatine, IL. Sometimes these are clients who have marketing teams but need more help with time-consuming content generation. Other times, we provide the written content for websites we design.
- [Web Design](https://nancyburgess.net/marketing-services/web-design/): Don't just build a website. Build a website that gets relevant traffic. Unlike many agencies, we write content and incorporate search engine optimization (SEO) into every website we design.
- [Small Business Branding and Brand Identity](https://nancyburgess.net/marketing-services/branding/): Elevate your small or mid-size business with professional branding. From custom logos and messaging to SEO-optimized websites, we help you stand out. View our bundles!
- [Marketing Agency Blog](https://nancyburgess.net/blog/): Stay up to date with the latest digital marketing and branding information. Check out trends, tips, and insights to enhance the success of your small or medium-size business.
- [About Nancy Burgess Strategic Marketing Inc.](https://nancyburgess.net/about/): Experience matters. Nancy Burgess can help you with SEO, content, branding and other strategic marketing initiatives within digital marketing and traditional print marketing.
- [Terms and Conditions](https://nancyburgess.net/terms-and-conditions/): By accessing this website, you agree to be bound by the following terms and conditions:Content:  If you wish to sign up for our newsletters or received regular updates for us, if you are interested in learning more about our services, or if you wish to make a purchase through our website, you may be asked to supply certain information relevant to your request, including, without limitation, your name, email address, and telephone number. You have the right to request to be removed from our mailing list, and we will honor that request.Disclaimers:  Our website may contain links to third-party web sites or services that are not owned or controlled by us, and therefore we assume no responsibility for, the content, privacy policies, or practices of any third-party web sites or services. You acknowledge and agree that we have no liability or responsibility for any damage or loss caused or alleged to be caused by or in connection with use of or reliance on any such content, goods or services available on or through any such web sites or services.In addition, this website allows others to post, link, store, share and otherwise make available certain information, text, graphics, videos, or other material ("Content"). We take no responsibility for that content and reserve the right to delete or edit Content that we believe may be offensive or inflammatory, creates a security risk, or otherwise may diminish the user experience for other visitors or negatively affects our brand.Termination:  You acknowledge and agree that we may terminate or suspend your access to our website or any of its Content without prior notice or liability, for any reason whatsoever, and by using this website, you expressly agree to this.Copyright:  The content on our website is protected by applicable copyright and trademark laws.Governing Law: These terms and conditions and your use of this website are governed by the laws of the United States of America and the State of Illinois.
- [My Account](https://nancyburgess.net/shop/my-account/): Your personal data will be used to support your experience throughout this website, to manage access to your account, and for other purposes described in our privacy policy. We will never sell your personal information.
- [Checkout](https://nancyburgess.net/shop/checkout/)
- [Shopping Cart](https://nancyburgess.net/shop/shopping-cart/): AI Marketers and Foxy Loxy: Buyer Beware! (The AI SEO Sky Is Not Falling)
- [SEO Services Company](https://nancyburgess.net/marketing-services/seo-services/): Nancy Burgess specializes in search engine optimization services for small and mid-size businesses. We apply Google best practices designed to improve search rankings, traffic, and leads.
- [Small Business Marketing Consultant](https://nancyburgess.net/marketing-services/small-business-marketing/): Expert marketing consultants for SMBs. We replace AI-generated pablum with high-impact strategy, SEO-optimized content, and automation that drives revenue.
- [Marketing and Digital Marketing Services](https://nancyburgess.net/marketing-services/): Nancy Burgess Strategic Marketing services include integrated digital marketing, traditional marketing and personal marketing.
- [Contact Nancy Burgess Strategic Marketing in Palatine, IL](https://nancyburgess.net/contact/): Contact Nancy Burgess Marketing Communications, 24/7.
- [Marketing Case Studies](https://nancyburgess.net/case-studies/): These case studies highlight some of the results in digital strategy, traditional marketing, SEO, websites, content development and more generated by Nancy Burgess.
- [Digital Marketing Agency](https://nancyburgess.net/): Nancy Burgess Strategic Marketing Inc. is a full-service online marketing agency. We generate excitement about your business, attract and engage potential clients or customers, and convert them to loyal advocates of your business.

## Products
- [Brand Identity Questions – 2026](https://nancyburgess.net/product/brand-identity-questions/): Why These 16 Questions Matter This isn’t just a checklist; it’s a strategic framework designed to align your visual identity with your business goals. Refine Your Narrative: Move beyond basic descriptions to build a brand story that creates a genuine human connection. Audit the Competition: Use these insights to identify gaps in your competitors’ messaging and claim your space in the market. Fuel Your Content: Directly improve your local SEO descriptions, “About” pages, and press boilerplates with pre-vetted brand language. Empower Our Creative Team: Give designers and writers the exact context they need to build logos and copy that hit the mark the first time. Integrated Marketing Roadmap These questions are most effective when paired with your other strategic tools: The Foundation: Use these answers to populate your Marketing Plan Template. The Evidence: See how these questions shaped success in the Creating a Brand Identity Case Study. The Expansion: Apply your refined identity to Small Business Branding Online: 6 Case Studies to see where you can scale next.
- [2025 SEO Checklist for Champions™](https://nancyburgess.net/product/seo-champions-checklist-for-websites/): SEO Checklist for Champions™ 2025 Website Creation and Launch Checklist SEO Checklist for Champions™ 2025 is v3, created for web designers and web design agencies to ensure that SEO best practices are systematically implemented.   1-page SEO Checklist for Champions is a resource that includes 18 categories with descriptions of SEO best practices. Outlines key roles for the web designer/web developer, SEO strategist (or content writer), and project manager. Helps ensure on-page SEO.
- [AI Learning Guide](https://nancyburgess.net/product/ai-learning-guide/): The AI  Learning Guide summarizes key information about artificial intelligence (AI). Download this brief but comprehensive AI resource. AiI references at your fingertips! The AI Learning Guide briefly lists: 10 AI core concepts. 25 serious risks and limitations of AI. 5 action items for AI in your business. Links to two searchable AI directories. AI apps used for research and academia, data visualization, productivity, and more—links to 30 websites of AI applications and tools.
- [AI Presentation: Friend or Foe?](https://nancyburgess.net/product/ai-presentation-ai-friend-or-foe/): AI Presentation: Friend or Foe? This comprehensive artificial intelligence (AI) presentation includes more than 200 slides and offers all you need to know about AI and more! After reviewing this presentation, you'll be able to: Define AI and identify six different types of AI. Contrast AI and automation. Understand what AI chatbots are and how ChatGPT, Gemini, and Claude are used. Take away 10 core concepts about AI. Identify 30 serious risks and limitations of AI and recent news headlines about those risks. Consider five potential action items and followups regarding AI in your business or professional field. Access information about more than 30 AI apps and how they are used.
- [2025 Easy SEO™ Content Template](https://nancyburgess.net/product/easy-seo-content-template/): NEW Updated for 2025 Easy SEO™ Content Template Get found by search engines (e.g., Google, Bing). Feature content that will engage your readers. SEO Content Template guides the writer (content creator) in creating copy that humans AND search engines can easily understand. Designed for blogs and websites of regional or local small and midsize businesses (SMBs). Works for enterprise organizations, too! Includes learnings from the Google Documents leak.
- [AI Demystified: Top 10 Business Takeaways](https://nancyburgess.net/product/ai-demystified-top-10-business-takeaways/): Brief AI Content Outline Explore the realm of artificial intelligence (AI). What's all the hype? Discover 10 top business takeaways. Gain a clear understanding of what AI is. Learn how it can impact your business. Consider business do's and don'ts when integrating AI into your company. Navigate AI's complexities with confidence, and make informed decisions to drive success and avoid potential pitfalls. List 10 top takeaways for your business.
- [Rock Your Digital Marketing Workbook](https://nancyburgess.net/product/rock-your-digital-marketing-workbook/): From business goals to metrics and your tactical timeline, this digital marketing workbook has everything you need to be successful throughout the year. More than a dozen exercises to help with your success this year and every year.
- [AI, Chatbots, ChatGPT, Bard, Bing AI Presentation Slides](https://nancyburgess.net/product/ai-chatbots-chatgpt-bard-bing-ai-presentation-slides/): 100 Free Presentation Slides: ChatGPT--What Is This Revolutionary New Tool Everything You Need to Know About AI, Chatbots, ChatGPT, Bard AI, and Bing AI Covers the Following: Artificial Intelligence (AI): What is It? Types of AI AI vs. Automation: What's the difference? Before ChatGPT & Bard: existing AI tools AI Chatbots: what are they? Limitations of Chatbots Capabilities of Chatbots ChatGPT Bard Bing AI But Wait, There's MORE! Should We Be Concerned? Recommendations and Final Analysis Please attribute these slides to both the original source and to Nancy Burgess Strategic Marketing, Inc. if you use them in a presentation or any other content format.
- [Inside Scoop on Instagram](https://nancyburgess.net/product/inside-scoop-on-instagram/): Free Ebook: The Inside Scoop on Instagram in 2023 Chapter 1: Social Media Marketing Strategy Explore 6 critical components of your social media marketing strategy. Chapter 2: Best Practices for All Social Media Platforms Incorporate 4 best practices to optimize your social media marketing campaigns. Chapter 3: Inside Scoop on Instagram Six in-depth sections hold practical advice to help you be successful. Chapter 4: 9 Social Media Marketing Trends for 2024 and Beyond See full description to learn more!
- [Focusing on Facebook for SMBs](https://nancyburgess.net/product/focusing-on-facebook-for-smbs/): Ebook Table of Contents Chapter 1: Social Media Marketing Strategy Explore 6 critical components of your social media marketing strategy. Chapter 2: Best Practices for All Social Media Platforms Incorporate 4 best practices to optimize your social media marketing campaigns. Chapter 3: Focus on Facebook Six in-depth sections hold practical advice to help you be successful. Chapter 4: 9 Social Media Marketing Trends for 2024 and Beyond
- [Valuable SEO Resources & Quick Links](https://nancyburgess.net/product/seo-resources-and-links-quick-access-guide/): NEW! 2023 Easy Access Guide No more "Googling" to get the most recent SEO information. It's all here! Created for marketers, SEO writers, web designers, and web design agencies to ensure that SEO best practices are kept up to date. 2-page resource includes more than a dozen links to the most valuable SEO tools and information on the internet
- [Social Media Marketing for SMBs](https://nancyburgess.net/product/social-media-marketing-for-smbs/): "Did Someone Say, 'Shiny Object!'?" What small and mid-size businesses need to know about social media This is the last eBook in a 6-part series that features 6 of the hottest digital marketing tactics. This Social Media Marketing eBook includes 4 sections: Section 1: Defines social media marketing Section 2: Describes how social media marketing is changing Section 3: Identifies trends to expect in social media marketing Section 4: Evaluates the effectiveness of social media marketing and offers tips for successfully implementing social media campaigns for your business, products, or services.
- [Email Marketing for SMBs: ROI on Steroids](https://nancyburgess.net/product/email-marketing-roi-on-steroids/): What small and mid-size businesses need to know about Email Marketing ROI on Steroids This is the fifth eBook in a 6-part series that features the 6 Hottest Digital Marketing Tactics for 2022. This Email Marketing eBook includes 4 sections. Section 1: Defines what email marketing is and 6 ways it can help your small business achieve its marketing goals Section 2: Describes how email marketing is changing--annual business spending on email marketing and an average return on investment Section 3: Identifies trends to expect in digital advertising Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.
- [Search Engine Optimization for SMBs](https://nancyburgess.net/product/search-engine-optimization-for-smbs/): Getting on Google What small and mid-size businesses need to know about Search Engine Optimization This is the fourth eBook in a 6-part series that features the 6 hottest digital marketing tactics for 2022. This Search Engine Optimization eBook includes 4 sections: Section 1: Defines search engine optimization (SEO) Section 2: Describes how the SEO algorithm is changing, and how it's staying the same; also offers visual examples showing how the search engine return pages have changed over time Section 3: Identifies trends to expect in search engine optimization, including optimization tools with and without artificial intelligence (AI) capability Section 4: Evaluates the effectiveness of search engine optimization and tips for successfully implementing SEO strategies on your website
- [The Website for SMBs](https://nancyburgess.net/product/the-website-for-smbs/): Your Most Important Digital Asset What small and mid-size businesses need to know about Websites This is the third eBook in a 6-part series of the hottest digital marketing tactics. Section 1: Explains website terminology Section 2: Describes how websites are changing Section 3: Identifies trends to expect regarding websites Section 4: Evaluates the effectiveness of websites and offers tips for successfully implementing a website for your business, products, or services.
- [Content Marketing Trends for Small and Mid-Size Businesses](https://nancyburgess.net/product/content-marketing-trends-for-smbs/): Content Marketing Shifts What small and mid-size businesses need to know This is the second eBook in a 6-part series of the 6 Hottest Digital Marketing Tactics & Trends. The Content Marketing eBook includes 4 sections: Section 1: Defines advertising and digital advertising Section 2: Describes how advertising and digital advertising are changing Section 3: Identifies trends to expect in digital advertising Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.
- [Digital Advertising for SMBs](https://nancyburgess.net/product/digital-advertising-for-smbs/): Still the Gorilla in the Room What small and mid-size businesses need to know about Digital Advertising The (Marketing) Gorilla in the Room is eBook 1 in a 6-part series. Don't monkey (or ape) around with your digital advertising dollars! This Digital Advertising eBook includes 4 sections. Section 1: Defines advertising and digital advertising Section 2: Describes how advertising and digital advertising are changing Section 3: Identifies trends to expect in digital advertising Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.
- [The 6 Hottest Marketing Tactics and Trends for SMBs in 2022](https://nancyburgess.net/product/hottest-marketing-tactics-and-trends/): 6 Comprehensive eBooks in One! The chapters in this monster eBook include: Chapter 1. Advertising: Still the Gorilla in the Room Chapter 2. Content Marketing: Shift Happens Chapter 3. The Website: Your Most Important Digital Asset Chapter 4. Search Engine Optimization (SEO): Getting on Google Chapter 5. Email Marketing: ROI on SteROIds Chapter 6. Social Media Marketing: The Shiny, Digital Darling Each chapter is divided into four sections: Section 1: Defines the digital marketing tactic Section 2: Describes how it’s changing Section 3: Identifies trends to expect for this digital tactic Section 4: Evaluates the tactic’s effectiveness and offers tips for its successful implementation
- [The Complete Social Media Marketing Guide for SMBs](https://nancyburgess.net/product/complete-social-media-marketing-guide-for-smbs/): We mean COMPLETE social media marketing guide! We've written 8 chapters in about 60 pages. Read the ones that interest you. 2021 Social Media Marketing Strategy Best Practices for All Social Media Platforms--includes 65 social media posting ideas Deep Dive into Facebook 2021 Deep Dive into Instagram 2021 Deep Dive into LinkedIn 2021 Deep Dive Into YouTube 2021 Skimming the Surface of Four Social Media Channels 2021 Social Media Marketing Trends Lots of pics, too!  Everything your small or mid-size business needs to know about social media marketing in 2021. Whether you're just getting started or simply looking to learn more, download this free resource!
- [Marketing Plan Template](https://nancyburgess.net/product/marketing-plan-template/): The Marketing Plan Template is a companion piece for the Key Components to a Marketing Plan. Use annually for your product or business. Each company, product and/or service needs an annual marketing plan. This marketing plan template will help you organize your plan. Includes headers for your sections. Identify the ideal target audience or market segment for your business. Understand your competitors and how you will differentiate your company, product, or service. Create a marketing strategy and tactics to support it. Know your marketing budget and what your tactics will cost. Measure your success.

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