marketing plan

What Are the Key Components of a Marketing Plan?

What belongs in a marketing plan? It depends who you ask. Here's what we deem most important.

3 years ago

Creating a Launch Marketing Plan for a B-to-C Company: Case Study

At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company…

6 years ago

Qualitative Marketing Research Is Sexy

Can the ugly stepsister of marketing be sexy? You betcha! Discovering insights that lead to innovation and saving money are…

7 years ago