Situation: Outdated Manufacturing Website
Wertheimer Box, a well-established corrugated box manufacturer, tapped Nancy Burgess Strategic Marketing to update their website. The company wanted a fresh new look to appeal to millennials. Their old site (below) was dated, didn’t function well across all devices, and wasn’t easily found on the internet.
Old Website (below)
Our Website Services and More
Project Kickoff With Manufacturing Team Leaders
- Collaborated with a core team of eight internal stakeholders
- Defined the project scope and marketing requirements
- Clearly identified the target audience, creating two key personas
- Characterized the customer problem that Wertheimer Box solves and how the company brings value to customers
- Pinpointed key competitors
- Reviewed competitor sites and discussed pros and cons of each
- Examined the company’s core values
Website Brand Development
- Took custom photographs of employees–not just machines
- Conducted keyword research
- Applied search engine optimization (SEO) best practices
- Managed product
- Addressed local SEO
- Developed creative brand theme and messaging
- Animated text in hero images
- Created all content
- Designed website
- Wrote case studies
- Reported on baseline analytics of old site
- Created calls to action
Post-launch Marketing Activities for Manufacturer’s Brand
- Continuing local SEO
- Write news releases
- Engage followers on three social media channels
- Create content, such as case studies, FAQs, news, and blogs
- Report monthly web analytics
- Developing sales collateral
The Manufactuer’s Results
New Website Features
- Branded with a fresh new look
- Bold slider/hero image
- Secure site
- Functional across devices
- Easily found on the internet
- Optimized for local search
- Testing
- Maintained and updated, as needed
- Increased traffic to website
- Improved SEO metrics and monthly monitoring of analytics
See the Wertheimer Box site.
Nancy Burgess
Nancy Burgess is the owner of Nancy Burgess Strategic Marketing, a marketing consulting firm and online agency. In that role, she integrates her corporate success as a digital marketer along with her marketing agency experience in marketing communications and branding to help businesses prosper.
Nancy's specialties are search engine optimization (SEO) and content creation.
She graduated from the University of Illinois in Champaign-Urbana, holds a master's degree, and also multiple marketing certificates from DePaul University's graduate school.
She is a frequent presenter on SEO strategies and has worked in digital marketing since the late 1990s.
As someone who can strategize AND execute, Nancy offers digital and traditional marketing services to SMBs. Agency value without agency fees.
Along with SEO and content strategies, Nancy's agency offers website design, marketing automation, integrated marketing strategies, and branding to her clients.
