How did SEO Expert Nancy Burgess increase year-over-year growth in web leads and web revenue almost 60% in the first year and nearly ANOTHER 40% in the second?
“If you can’t get found, you can’t generate a lead,” says Nancy Burgess, owner of Nancy Burgess Strategic Marketing.
That’s why Nancy started the process of generating more leads by getting more traffic with expert search engine optimization (SEO) strategies.
Nancy began with keywords and keyword phrases. But she went well beyond that basic approach to getting listed on Google, applying multiple SEO strategies. These included creating the right title tags, alt image tags, URL names, H1s and H2s, and consistently applying these throughout the website.
These SEO plans helped search engines, such as Google, to crawl and index the site. In turn, this helped the site to be listed and ranked in that coveted top spot on the first page of the search results. As a result, we generated more leads.
In fact, Nancy increased the SEOMoz score 2.3 points in just 6 weeks. That’s on a logarithmic scale. (Remember logarithms from math class? Yeah, we barely do either. But we know it’s exponential and made a huge difference for the company.) As a result, monthly traffic grew by tens of thousands.
With additional digital marketing plans that created more lead generation for sales teams across the company, revenue increased year over year.
Nancy attributes that success, in part, to DePaul Kellstadt and the SEO expert services it taught in its Practical Internet Marketing classes.
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