Situation: Outdated Manufacturing Website

Wertheimer Box, a well-established corrugated box manufacturer, tapped Nancy Burgess Strategic Marketing to update their website. The company wanted a fresh new look to appeal to millennials. Their old site (below) was dated, didn’t function well across all devices, and wasn’t easily found on the internet.

 

Old Website (below)

Our Website Services and More

Project Kickoff With Manufacturing Team Leaders

  • Collaborated with a core team of eight internal stakeholders
  • Defined the project scope and marketing requirements
  • Clearly identified the target audience, creating two key personas
  • Characterized the customer problem that Wertheimer Box solves and how the company brings value to customers
  • Pinpointed key competitors
  • Reviewed competitor sites and discussed pros and cons of each
  • Examined the company’s core values

Website Brand Development

Post-launch Marketing Activities for Manufacturer’s Brand

The Manufactuer’s Results

New Website Features

  • Branded with a fresh new look
  • Bold slider/hero image
  • Secure site
  • Functional across devices
  • Easily found on the internet
  • Optimized for local search
  • Testing
  • Maintained and updated, as needed
  • Increased traffic to website
  • Improved SEO metrics and monthly monitoring of analytics

See the Wertheimer Box site.

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