Search Engine Optimization (SEO) Services
People need to find your business online to know you exist. SEO is a way to do just that. It’s complicated. But we’ve got this. Our SEO services can help Google and other search engines display your company when somebody “Googles.”
Our SEO Services: They’re Kind of Our Thing
At our marketing consulting agency, Nancy Burgess specializes in search engine optimization services (SEO services). We offer these SEO services to achieve the following goals:
SEO Goals
Make your website searchable
Get your company on Google
Apply Google best practices that typically improve search rankings
Get your business found on the internet
Demonstrate your Experience, Expertise, Authority, and Trust (E-E-A-T)
Some of Our SEO Testimonials
Our Complete, Customized SEO Services and Plans Fit Your Unique Needs
Our SEO Services aren’t a one-size-fits-all cookie cutter approach. Instead, we begin with a complete analysis of your SEO services (an audit) to see what’s working–and what’s not. Then we customize your SEO strategic plan. Read more about our SEO process.
Best of All, We’ll Do the SEO Work for You.
Some of our SEO Services for Small and Mid-Size Companies (SMBs)
SEO Audit
Never fear this “audit!” You can’t know where you’re going unless you know where you are. Your audit informs our custom strategic SEO services for your business. It identifies what’s working well and opportunities.
Customized SEO Strategy
We’ll apply our extensive knowledge of SEO and the latest research to ensure your business is on the right digital course. We’ll create an SEO Strategy Map to prioritize best practice opportunities that are most likely to increase your rankings.
Keyword Research
Understanding your customer’s language as well as what and how they’re searching for your products or services is paramount to our SEO services and content creation.
SEO Updates & Execution
After we map your course, we begin to implement the strategy. If you already have marketing staff, a web designer, or an internal IT team, we can also guide them.
Easy SEO Content™ Template
We’ve developed a proprietary content template that allows your business to communicate effectively and incorporate keyword research.
SEO Champions Checklist™
For new sites, we have a proprietary technical checklist to make sure SEO tasks are completed before, during, and after launch.
Ongoing SEO Services & Analytics
SEO is a long-term strategy. We stick with you and objectively monitor and adjust your progress through key analytics.
SEO Presentations & Education
For inquiring minds, we’ll train web designers, marketers, and owners on the details of SEO.
The Value of SEO to You
What is the value of a single client or customer?
What would the value of getting more customers or clients through your website mean to you?
Our SEO Services Process: How We Work
We’re collaborative! If you already have a web designer, marketing team, graphic designer, or writer, we’ll work with them.
We have a unique SEO process.
SEO Services for Beginners: Definition
What Is SEO?
SEO is the process of applying website development and content management best practices. These best practices help make your website searchable. They ensure that your website is crawled and indexed by Google, Bing and other search engines. What’s more, it applies best practices for improving your rankings on the search engine return pages (SERPs).
Benefits of SEO Services
How do SEO services help clients?
As a result of SEO services, your site can be listed in Google and other search engine results pages (SERPs). In other words, it’s how to get your business on Google. In addition, local SEO tactics help your store or local service get found on the internet.
SEO is also how you can get on the first page of Google. It can help your website get listed AND get more traffic. The right kind of traffic. The kind that is looking for your specific services or products.
With the right traffic and the right digital strategies, you can generate not only more website traffic but also more customers or clients, which can translate into more revenue.
BUT What Matters for SEO? Key Google Algorithm Factors
Search engines use a variety of factors in formulas that help web users have a good user experience. (The formula is called an algorithm.) In SEO, the factors that matter are reverse-engineered to help your users also have a good user experience. There are literally more than 100 SEO factors. Here are just a few you should know about.
“Content is king,” Bill Gates said. We agree with Bill and Google: it’s royally important. But we like to think of content as queen. 😉 We write “on-brand” content for you that contains keyword phrases that website users are searching. We also look at E-A-T.
Links
Internal links (between pages of your website) and external links (to other relevant websites), along with domain authority (how “reputable” your website is), are critical to helping you get found. We’ll help you with natural linking.
Technical Aspects
Is your website responsive design? Does it work well on mobile devices? Is it fast to load? We’ll check out these and other technical factors, discover problems, and help you solve them.
SEO Presentations
Past SEO Presentations by Nancy Burgess
Nancy is a frequent presenter on the topic of search engine optimization (SEO). She has spoken at the National Day of Digital on:
- “Taking the Pulse of Your Website With Google’s Free Tools for SEO”
- “Outrank Your Competition for Organic SEO“
To various WordPress and developer groups, Nancy has also presented:
- “SEO Best Practices“
- “Search Engine Optimization for 2021: What You Should Know“
- “SEO in 2021: Using Google’s Insights to Enhance Website Performance“
- “Getting Found on Google: Intro to Search Engine Optimization“
- SEO 2022: What’s True? What’s New?
Additionally, she has spoken on the topic of SEO at Toastmaster’s Clubs, public libraries, and other professional groups.
An Overview of Marketing Strategies and Tactics for 2022: February 24, 2022
BLOGS RELATED TO SEO SERVICES
Get your SEO on! We have a LOT of blogs about SEO. Be sure to check them all out. These are the most recent ones.
