Search Engine Optimization (SEO) Services

People need to find your business online to know you exist. SEO is a way to do just that. It’s complicated. But we’ve got this. Our SEO services can help Google and other search engines display your company when somebody “Googles.”

Our SEO Services: They’re Kind of Our Thing

At our marketing consulting agency, Nancy Burgess specializes in search engine optimization services (SEO services). We offer these SEO services to achieve the following goals:

SEO Goals

Make your website searchable

Get your company on Google

 Apply Google best practices that typically improve search rankings

Get your business found on the internet

Demonstrate your Experience, Expertise, Authority, and Trust (E-E-A-T)

Some of Our SEO Testimonials

Improved Our Visibility and Traffic

“Nancy Burgess Strategic Marketing has been instrumental in improving the visibility and traffic to our website utilizing SEO techniques. Reporting, analysis, strategy and implementation has been informative and educational for our team members. Nancy is detail-oriented and delivers measurable results to help us achieve our business goals. I highly recommend her.”

Debbie Marchok, Eli’s Cheesecake Company

More Website Views

“Nancy took hold of an OK website and made it more elegant and user friendly. Within a month my hits and views increased. Nancy is always available to talk or meet. She gives a most impressive presentation that analyzes your company and gives steps needed to increase rankings. She is worth every dime I paid. My increase in traffic has paid for her already.”

Dan Podgorny, Kids Kustom Parties

Knowledgeable & Thorough

“Nancy knows her stuff. She is so knowledgeable about what she does and is very thorough in her analysis and work. I have been very happy with the work she has done thus far. I would recommend her to anyone who wants to market their business!”

Katie Sleigh, Sleigh Family Chiropractic


“Nancy really knows marketing! Whether it’s long-standing traditional techniques or the latest in social media and web-based tools (SEO, inbound, WordPress, HubSpot, Facebook, etc.) she has a handle on all of them and can effectively help apply these to your companies growth strategies. She also has one of the very best LinkedIn profiles I have ever seen…which means an awful lot coming from a guy that makes a living helping people with LinkedIn ?”

Wayne Breitbarth, LinkedIn Expert, Sales Trainer and Author

Technology Upgrades

“Nancy has done a fantastic job with our technology upgrades and revised our social media. Thank you for a job well done!!!”

Carol Gabrielsen, Unemployment Consultants, Inc.

Trustworthy & Ethical

“Nancy is a strong writer and strategic thinker who always strives to do what’s best for the client and for the company. She loves learning new skills and masters them quickly. Nancy is trustworthy, ethical, and works collaboratively with others.”

Marita Gomez, Marketing Communications Agency

Our Complete, Customized SEO Services and Plans Fit Your Unique Needs

Our SEO Services aren’t a one-size-fits-all cookie cutter approach. Instead, we begin with a complete analysis of your SEO services (an audit) to see what’s working–and what’s not. Then we customize your SEO strategic plan. Read more about our SEO process.

Best of All, We’ll Do the SEO Work for You.

Some of our SEO Services for Small and Mid-Size Companies (SMBs)

SEO Audit

Never fear this “audit!” You can’t know where you’re going unless you know where you are. Your audit informs our custom strategic SEO services for your business. It identifies what’s working well and opportunities.


Customized SEO Strategy

We’ll apply our extensive knowledge of SEO and the latest research to ensure your business is on the right digital course. We’ll create an SEO Strategy Map to prioritize best practice opportunities that are most likely to increase your rankings.

Keyword Research

Understanding your customer’s language as well as what and how they’re searching for your products or services is paramount to our SEO services and content creation.

SEO Updates & Execution

After we map your course, we begin to implement the strategy. If you already have marketing staff, a web designer, or an internal IT team, we can also guide them.


Easy SEO Content™ Template

We’ve developed a proprietary content template that allows your business to communicate effectively and incorporate keyword research.


SEO Champions Checklist™

For new sites, we have a proprietary technical checklist to make sure SEO tasks are completed before, during, and after launch.


Ongoing SEO Services & Analytics

SEO is a long-term strategy. We stick with you and objectively monitor and adjust your progress through key analytics.

SEO Presentations & Education

For inquiring minds, we’ll train web designers, marketers, and owners on the details of SEO.

The Value of SEO to You

What is the value of a single client or customer?

What would the value of getting more customers or clients through your website mean to you?

Our SEO Services Process: How We Work

We’re collaborative! If you already have a web designer, marketing team, graphic designer, or writer, we’ll work with them.

We have a unique SEO process.

SEO Services for Beginners: Definition


What Is SEO?

SEO is the process of applying website development and content management best practices. These best practices help make your website searchable. They ensure that your website is crawled and indexed by Google, Bing and other search engines. What’s more, it applies best practices for improving your rankings on the search engine return pages (SERPs).

Benefits of SEO Services

How do SEO services help clients?

As a result of SEO services, your site can be listed in Google and other search engine results pages (SERPs). In other words, it’s how to get your business on Google. In addition, local SEO tactics help your store or local service get found on the internet.

SEO is also how you can get on the first page of Google. It can help your website get listed AND get more traffic. The right kind of traffic. The kind that is looking for your specific services or products.

With the right traffic and the right digital strategies, you can generate not only more website traffic but also more customers or clients, which can translate into more revenue.

BUT What Matters for SEO? Key Google Algorithm Factors

Search engines use a variety of factors in formulas that help web users have a good user experience. (The formula is called an algorithm.) In SEO, the factors that matter are reverse-engineered to help your users also have a good user experience. There are literally more than 100 SEO factors. Here are just a few you should know about.

“Content is king,” Bill Gates said. We agree with Bill and Google: it’s royally important. But we like to think of content as queen. 😉 We write “on-brand” content for you that contains keyword phrases that website users are searching. We also look at E-A-T.


Internal links (between pages of your website) and external links (to other relevant websites), along with domain authority (how “reputable” your website is), are critical to helping you get found. We’ll help you with natural linking.

Technical Aspects

Is your website responsive design? Does it work well on mobile devices? Is it fast to load? We’ll check out these and other technical factors, discover problems, and help you solve them.

It’s critical for your local businesses to get found in your region. We can help. We have an entire service devoted just to .

SEO Presentations

Past SEO Presentations by Nancy Burgess

Nancy is a frequent presenter on the topic of search engine optimization (SEO). She has spoken at the National Day of Digital on:

To various WordPress and developer groups, Nancy has also presented:

Additionally, she has spoken on the topic of SEO at Toastmaster’s Clubs, public libraries, and other professional groups.

An Overview  of Marketing Strategies and Tactics for 2022: February 24, 2022


Get your SEO on! We have a LOT of blogs about SEO. Be sure to check them all out. These are the most recent ones.

12 Things Our Agency Emphasizes About SEO and Small Businesses That Seem To Be Right on the Money in Light of the Google API Documents Leak

Discover 12 things Nancy Burgess Strategic Marketing emphasizes about SEO and small businesses that are consistent with Google’s API Documents Leak. Part 2 of a 4-part series examines our advice that has been spot on.

7 Caveats Small Business Owners Need To Know About SEO and the Google API Documents Leak

Our Four-Part Series for Google’s API Documents Leak and what it means for small and medium-size businesses (SMBs). This is the first in our four-part series about the Google API documents leak. Part 1: 7 Caveats Small Business Owners Need to Know About Googles Leaked Documents. Also, uncover what happened.


Our Website Design Process…and How We’re Different

See how our website design process differs from other web design and marketing companies. Learn about our 8 steps and how we use SEO and writing best practices to help you get found on Google.

miniature shopping cart with packages on laptop computer representing ecommerce traffic

How to Pay Less for Ecommerce Traffic: Google’s SEO Roadmap Revealed

Want more shoppers in your online store? Tired of paying big bucks for ads? Here’s how to pay less for ecommerce traffic. Google’s Roadmap. We summarize Google’s ecommerce guidelines for business owners, marketers, and other mere mortals.


Video: SEO 101 for Business Owners and Executives

Video: SEO 101 for Business Owners and Executives. Learn about SEO at a high level. What is it? Why do it? How does it work? SEO is like making pizza!

google search on a tablet

Definitive Answers From Google to SEO Questions and the Web

Get Definitive Answers to SEO questions about content, crawling, indexing, web and ranking. Highlights of Google’s answers from John Mueller, Search Advocate at Google.


10 Absurd SEO Lies

Lies! 10 SEO lies you may have been told or believe. Discover the truth about search engine optimization (SEO) for your website. How is your website really doing?

mednavigate website before and after

Developing a Brand Identity & Website: Case Study

We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.


Generating Leads and Growing Revenue: An SEO Case Study

Read how we generated leads and grew revenue for a large corporation.


25 Worst SEO Mistakes to Avoid in 2022

Read about current, emerging, and classic SEO mistakes.


Our SEO Process: How We “Do” SEO

How does SEO work? Learn how we “do” SEO, our SEO process, and how we’re different from other local SEO agencies.

Google Nancy Burgess Strategic Marketing Logo SEO A Case Study

A Small Business SEO Case Study

This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess...

Google Trends: 15 Tips for SEO

With the latest Google trends, the search giant made some significant clarifications that can help marketers, web developers, and content writers achieve better SEO results. We’ve updated our Google advice again, offering 15 SEO Tips and Best Practices that are relevant in 2021.

if you build it, they won't come on computer monitor

How to Get Website Traffic: 10 Tips

There’s no point in having a website if nobody finds it. Here’s how to garner website traffic.


Our Website Design Process…and How We’re Different

See how our website design process differs from other web design and marketing companies. Learn about our 8 steps and how we use SEO and writing best practices to help you get found on Google.

Be Sure That You Get Found on the Internet