Search Engine Optimization (SEO) Services

Our SEO Services: It’s Kind of Our Thing

Nancy Burgess Strategic Marketing offers integrated marketing strategy and tactics that focus on search engine optimization (SEO) and digital marketing for new and existing companies. Each solution is tailored to your needs to help grow your business.

 Make your website searchable

Get your company on Google

 Rank higher on Google search results

Get your business found on the internet

Our Complete, Customized SEO Services and Plans Fit Your Needs

Best of All, We’ll Do the Work for You.

&

Customized SEO Strategy

We’ll apply our extensive knowledge of SEO and the latest research to ensure your business is on the right digital course. We’ll create a strategy unique to your business and goals.

Keyword Research

Understanding your customer’s language and how they’re searching for your product or service is paramount.

SEO Audit

Never fear this “audit!” You can’t know where you’re going unless you know where you are. Your audit informs our custom strategic direction for your business.

T

Easy SEO Content™ Template

We’ve developed a proprietary content template that allows your business to communicate effectively.

SEO Updates & Execution

After we map your course, we can do the work for you. If you prefer to do it, we’ll guide you.

N

SEO Champions Checklist™

For new sites, we have a proprietary checklist to make sure SEO tasks are completed before, during, and after launch.

w

Ongoing SEO Consultations

SEO is a long-term strategy. We can stick with you and objectively monitor your progress through key analytics.

SEO Presentations & Education

For inquiring minds, we’ll train web designers, marketers, and owners on the details of SEO.

What is the value of a single client or customer?

What would the value of getting more customers or clients through your website mean to you?

How We Work

We’re collaborative! If you already have a web designer, marketing team, graphic designer, or writer, we’ll work with them.

We also have power partners on our team who can code, design, write, and more. We’re a full-service marketing agency.

T

What Is SEO?

SEO is the process of applying website development and content management best practices. These best practices help make your website searchable. They ensure that your website is crawled and indexed by Google, Bing and other search engines.

What do SEO services do for clients?

As a result, your site can be listed in Google and other search engine results pages (SERPs). In other words, it’s how to get your business on Google. In addition, local SEO tactics help your store or local service get found on the internet.

SEO is also how you can get on the first page of Google. It can help your website get listed AND get more traffic. The right kind of traffic. The kind that is looking for your specific services or products.

With the right traffic and the right digital strategies, you can generate not only more website traffic but also more customers or clients, which can translate into more revenue.

Some Key Google Algorithm Factors

The Google algorithm (formula) for getting found involves hundreds of factors. Here are just a few you should know about.

Content

“Content is king,” Bill Gates said. We agree with Bill and Google: it’s royaly important. But we like to think of content as queen. We can write “on-brand” content for you.

Links

Internal and external links, along with domain authority, are critical to helping you get found. We’ll help you with natural linking.

Technology

Is your website responsive design? Is it quick to load? We’ll check it out, discover problems, and help you solve them.

Local SEO

It’s critical for your local businesses to get found in your region. We can help.

SEO BLOGS

Get your SEO on! Read our latest in how to grow your internet traffic.

Marketing in a COVID-19 Economy

Most business owners couldn’t predict the COVID-19 pandemic. Now that we’re in this situation, how should your marketing efforts pivot to reflect the times?

Developing a Brand Identity & Website: Case Study

We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.

Generating Leads and Growing Revenue

Read how we generated leads and grew revenue for a large corporation.

Generating Leads and Growing Revenue

Read how we generated leads and grew revenue for a large corporation.

Taking a Brand to the Next Level: Case Study

We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.

25 Worst SEO Mistakes to Avoid in 2020

Read about current, emerging, and classic SEO mistakes in 2020.

Taking a Brand to the Next Level: Case Study

We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.

25 Worst SEO Mistakes to Avoid in 2020

Read about current, emerging, and classic SEO mistakes in 2020.

How We “Do” SEO: Our SEO Process

How does SEO work? Learn how we “do” SEO, our SEO process, and how we’re different from other local SEO agencies.

Our Website Design Process…and How We’re Different

See how our website design process differs from other web design and marketing companies. Learn about our 8 steps and how we use SEO and writing best practices to help you get found on Google.

25 Worst SEO Mistakes to Avoid in 2020

Read about current, emerging, and classic SEO mistakes in 2020.

How We “Do” SEO: Our SEO Process

How does SEO work? Learn how we “do” SEO, our SEO process, and how we’re different from other local SEO agencies.

Our Website Design Process…and How We’re Different

See how our website design process differs from other web design and marketing companies. Learn about our 8 steps and how we use SEO and writing best practices to help you get found on Google.

A Snippet of What We Learned Hanging Out in a Google Hangout!

We participate in weekly Google Webmaster Central Office-Hours to keep up-to-date on search engine optimization (SEO) and web best practices. As you may know, Google changes its algorithm daily. (The algorithm is the formula Google uses for your business to be found...

Definitive Answers From Google to Questions About SEO and the Web

Need answers to your burning Google and SEO questions? John Mueller, webmaster trends analyst at Google, provides clear answers for webmasters, business owners, and marketers who want to understand the nuances of Google and search engine optimization (SEO). SEO is all...

How We “Do” SEO: Our SEO Process

How does SEO work? Learn how we “do” SEO, our SEO process, and how we’re different from other local SEO agencies.

Our Website Design Process…and How We’re Different

See how our website design process differs from other web design and marketing companies. Learn about our 8 steps and how we use SEO and writing best practices to help you get found on Google.

A Snippet of What We Learned Hanging Out in a Google Hangout!

We participate in weekly Google Webmaster Central Office-Hours to keep up-to-date on search engine optimization (SEO) and web best practices. As you may know, Google changes its algorithm daily. (The algorithm is the formula Google uses for your business to be found...

Definitive Answers From Google to Questions About SEO and the Web

Need answers to your burning Google and SEO questions? John Mueller, webmaster trends analyst at Google, provides clear answers for webmasters, business owners, and marketers who want to understand the nuances of Google and search engine optimization (SEO). SEO is all...

The Least Sexy, Totally Free SEO Tools That Can Transform Your Business

Check out these totally unsexy, FREE SEO tools to learn how your site is doing, how you can improve your search rankings, and transform your business.

A Small Business SEO Case Study

This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc. SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...

Our Website Design Process…and How We’re Different

See how our website design process differs from other web design and marketing companies. Learn about our 8 steps and how we use SEO and writing best practices to help you get found on Google.

A Snippet of What We Learned Hanging Out in a Google Hangout!

We participate in weekly Google Webmaster Central Office-Hours to keep up-to-date on search engine optimization (SEO) and web best practices. As you may know, Google changes its algorithm daily. (The algorithm is the formula Google uses for your business to be found...

Definitive Answers From Google to Questions About SEO and the Web

Need answers to your burning Google and SEO questions? John Mueller, webmaster trends analyst at Google, provides clear answers for webmasters, business owners, and marketers who want to understand the nuances of Google and search engine optimization (SEO). SEO is all...

The Least Sexy, Totally Free SEO Tools That Can Transform Your Business

Check out these totally unsexy, FREE SEO tools to learn how your site is doing, how you can improve your search rankings, and transform your business.

A Small Business SEO Case Study

This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc. SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...

Taking a Brand to the Next Level: Case Study

We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.

Marketing in a COVID-19 Economy

Most business owners couldn’t predict the COVID-19 pandemic. Now that we’re in this situation, how should your marketing efforts pivot to reflect the times?

How to Get Website Traffic: 10 Tips

There’s no point in having a website if nobody finds it. Here’s how to garner website traffic.

How We “Do” SEO: Our SEO Process

How does SEO work? Learn how we “do” SEO, our SEO process, and how we’re different from other local SEO agencies.

A Snippet of What We Learned Hanging Out in a Google Hangout!

We participate in weekly Google Webmaster Central Office-Hours to keep up-to-date on search engine optimization (SEO) and web best practices. As you may know, Google changes its algorithm daily. (The algorithm is the formula Google uses for your business to be found...

Our Website Design Process…and How We’re Different

See how our website design process differs from other web design and marketing companies. Learn about our 8 steps and how we use SEO and writing best practices to help you get found on Google.

The Least Sexy, Totally Free SEO Tools That Can Transform Your Business

Check out these totally unsexy, FREE SEO tools to learn how your site is doing, how you can improve your search rankings, and transform your business.

How Do I Get My Business on Google?

Each month about 24,000 business owners and entrepreneurs ask how they can get their business or website on Google. Not only is it a popular question “to Google” but also it’s a question without a single simple answer.

Developing a Brand Identity & Website: Case Study

We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.

Google Trends: 15 Tips for SEO in 2019

With the latest Google trends, the search giant made some significant clarifications that can help marketers, web developers, and content writers achieve better SEO in 2019. Here are 15 tips to consider.

25 Worst SEO Mistakes to Avoid in 2020

Read about current, emerging, and classic SEO mistakes in 2020.

10 Absurd SEO Lies You’re Telling Yourself

Are you telling yourself these 10 absurd lies about your search engine optimization (SEO)? Think you already have your SEO well in hand? Maybe. Check out these 10 lies, then check out your website with our free SEO audit tool. SEO Lie #1: My SEO Is Built Into My...

Why SEO Needs a NAP

Discover why SEO needs a NAP–and a consistent one so that your local business fares better in the search engines.

Writing for the Web: Sage Advice for Businesses

Learn strategies for web writing with this business advice, based on solid research.

Definitive Answers From Google to Questions About SEO and the Web

Need answers to your burning Google and SEO questions? John Mueller, webmaster trends analyst at Google, provides clear answers for webmasters, business owners, and marketers who want to understand the nuances of Google and search engine optimization (SEO). SEO is all...

The Least Sexy, Totally Free SEO Tools That Can Transform Your Business

Check out these totally unsexy, FREE SEO tools to learn how your site is doing, how you can improve your search rankings, and transform your business.

A Small Business SEO Case Study

This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc. SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...

Writing for the Web: Sage Advice for Businesses

Learn strategies for web writing with this business advice, based on solid research.

Google Trends: 15 Tips for SEO in 2019

With the latest Google trends, the search giant made some significant clarifications that can help marketers, web developers, and content writers achieve better SEO in 2019. Here are 15 tips to consider.

The Least Sexy, Totally Free SEO Tools That Can Transform Your Business

Check out these totally unsexy, FREE SEO tools to learn how your site is doing, how you can improve your search rankings, and transform your business.

A Small Business SEO Case Study

This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc. SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...

Writing for the Web: Sage Advice for Businesses

Learn strategies for web writing with this business advice, based on solid research.

Google Trends: 15 Tips for SEO in 2019

With the latest Google trends, the search giant made some significant clarifications that can help marketers, web developers, and content writers achieve better SEO in 2019. Here are 15 tips to consider.

Why SEO Needs a NAP

Discover why SEO needs a NAP–and a consistent one so that your local business fares better in the search engines.

A Small Business SEO Case Study

This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc. SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...

Writing for the Web: Sage Advice for Businesses

Learn strategies for web writing with this business advice, based on solid research.

Google Trends: 15 Tips for SEO in 2019

With the latest Google trends, the search giant made some significant clarifications that can help marketers, web developers, and content writers achieve better SEO in 2019. Here are 15 tips to consider.

Why SEO Needs a NAP

Discover why SEO needs a NAP–and a consistent one so that your local business fares better in the search engines.

10 Absurd SEO Lies You’re Telling Yourself

Are you telling yourself these 10 absurd lies about your search engine optimization (SEO)? Think you already have your SEO well in hand? Maybe. Check out these 10 lies, then check out your website with our free SEO audit tool. SEO Lie #1: My SEO Is Built Into My...

Creating a Launch Marketing Plan: Case Study

At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months.

How Do I Get My Business on Google?

Each month about 24,000 business owners and entrepreneurs ask how they can get their business or website on Google. Not only is it a popular question “to Google” but also it’s a question without a single simple answer.

123 Things We Can Do to Grow Your Business in 2018

Want to grow your business? Here are 123 things I can do for you. It’s as easy as 1-2-3.

How to Get Website Traffic: 10 Tips

There’s no point in having a website if nobody finds it. Here’s how to garner website traffic.

Social Media and SEO: A Marketing Fable

Much confusion reigns about social media and search engine optimization. This fable highlights the challenges and sets forth best practices.

Search Engine Optimization (SEO) : 12 Tips

Here are 12 tips for optimizing your website for search engines, also known as search engine optimization or SEO.

Writing for the Web: Sage Advice for Businesses

Learn strategies for web writing with this business advice, based on solid research.

Google Trends: 15 Tips for SEO in 2019

With the latest Google trends, the search giant made some significant clarifications that can help marketers, web developers, and content writers achieve better SEO in 2019. Here are 15 tips to consider.

Why SEO Needs a NAP

Discover why SEO needs a NAP–and a consistent one so that your local business fares better in the search engines.

10 Absurd SEO Lies You’re Telling Yourself

Are you telling yourself these 10 absurd lies about your search engine optimization (SEO)? Think you already have your SEO well in hand? Maybe. Check out these 10 lies, then check out your website with our free SEO audit tool. SEO Lie #1: My SEO Is Built Into My...

Creating a Launch Marketing Plan: Case Study

At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months.

How Do I Get My Business on Google?

Each month about 24,000 business owners and entrepreneurs ask how they can get their business or website on Google. Not only is it a popular question “to Google” but also it’s a question without a single simple answer.

123 Things We Can Do to Grow Your Business in 2018

Want to grow your business? Here are 123 things I can do for you. It’s as easy as 1-2-3.

How to Get Website Traffic: 10 Tips

There’s no point in having a website if nobody finds it. Here’s how to garner website traffic.

Social Media and SEO: A Marketing Fable

Much confusion reigns about social media and search engine optimization. This fable highlights the challenges and sets forth best practices.

Search Engine Optimization (SEO) : 12 Tips

Here are 12 tips for optimizing your website for search engines, also known as search engine optimization or SEO.

Let's Start Something new

say hello!

Live in the Chicago area? Let's meet for coffee! We'll buy. 🙂
Live outside of Illinois? Let's videoconference and get to know each other.

Complete this form to set up a meeting in person or online.