How did Nancy Burgess Strategic Marketing help a small business startup company showcase its value online?


MedNavigate, a healthcare consultancy that specializes in health economics, approached Nancy Burgess Strategic Marketing for a brand identity and website.

It already had a great name, but its logo, tagline, messaging and website presented opportunities to improve the look, feel, sound and perceived value of the brand.

Our Brand Identity, Website and SEO Services

To evolve the brand identity and showcase the company’s value, we engaged in the following activities:

  • Wrote a distinctive tagline
  • Updated the logo
  • Designed stationery, business cards, and presentation templates
  • Created unique messaging
  • Developed website and content optimized for search engines
  • Launched the new website

Nancy Burgess

Nancy Burgess is the owner of Nancy Burgess Strategic Marketing, a marketing consulting firm and online agency. In that role, she integrates her corporate success as a digital marketer along with her marketing agency experience in marketing communications and branding to help businesses prosper. Nancy's specialties are search engine optimization (SEO) and content creation. She graduated from the University of Illinois in Champaign-Urbana, holds a master's degree, and also multiple marketing certificates from DePaul University's graduate school. She is a frequent presenter on SEO strategies and has worked in digital marketing since the late 1990s. As someone who can strategize AND execute, Nancy offers digital and traditional marketing services to SMBs. Agency value without agency fees. Along with SEO and content strategies, Nancy's agency offers website design, marketing automation, integrated marketing strategies, and branding to her clients.