Nancy Burgess Strategic Marketing Inc.

Branding and Brand Identity


Branding: It’s More Than Just Lookin’ Pretty

For our branding services, we apply our marketing and copy writing talents. Plus, we partner with graphic designers, videographers, photographers, and others to create unique verbal and visual branding for our clients.

 Make your brand memorable

Differentiate yourself from competitors

Project a clean, fresh, professional image

Our Branding Services: Complete, Customized


Brand Strategy

Our proprietary brand identity tool will help hone and differentiate your brand from competitors. We can also build complete marketing plans.

Logo & Brand Icon Design

Your visual branding includes your logo, icon, and other imagery. We’ll create a meaningful logo that can be applied to both print and digital formats. We also do custom photography.


Brand Messaging

Know how to promote your brand verbally and in print with brand messages and a tagline that compel customers to act.

Brand Image Assets

You’ll need a website, business cards, headers for your social media and more. We’ll make it happen.


(Hover and click on the slider below to see other endorsements.)

Professional & Expert

“Nancy has been an important part of launching our new company, providing the expertise necessary to market our product. Nancy is extremely professional, listens and has worked hard to become an expert on every angle of our new product. She has impressive energy and has provided excellent direction with marketing strategies (social media, press releases, search engine optimization, etc.) while introducing our product into the marketplace. Working with Nancy the last few months has been a pleasure.”

Chris Strzalka, My 3D Mini Me

Experienced and Valued

“I always appreciate Nancy’s willingness to dig into a topic, take the time to gain a full appreciation of the issues, and then create engaging content. Nancy was an integral part of our brand consultancy and clients highly valued her contributions.”

Mark Stinson, Stinson Brand Innovations


“Nancy helped me to articulate my consultancy’s brand messaging, value and unique identity. She evolved my brand identity with a new, distinctive logo and tagline. My stationery, business cards and templates now reflect my brand value. For my website, she outlined my site architecture, chose imagery, wrote the content, and optimized the site. I now feel proud to showcase my brand and my company’s value to the healthcare marketplace. I obtained “downtown” agency quality without extravagant agency fees.”

Nancy Hedlund, MedNavigate

Trustworthy & Ethical

“Nancy is a strong writer and strategic thinker who always strives to do what’s best for the client and for the company. She loves learning new skills and masters them quickly. Nancy is trustworthy, ethical, and works collaboratively with others.”

Marita Gomez, Marketing Communications Agency

First impressions matter.

What would the value of getting more customers or clients by making a good impression mean to you?

Download Brand Identity Questions for Your Brand

Our Branding Process

We’ll begin with discussions about your goals, your company, and how you’re different from competitors. We’ll use our proprietary branding tool. Then, we’ll evolve a logo and other visual and verbal brand elements that can help you stand out.  See our case studies.


Showcase your brand!  Read our latest in how to increase brand awareness for your product, service, or company.

Small Business Branding Online: 6 Case Studies

Read six mini-case studies about companies whose brands are at risk online. Discover branding solutions and learn how an online brand identity is created.


Developing a Brand Identity & Website: Case Study

We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.

Taking a Manufacturer’s Brand to the Next Level: Case Study

We created a new brand look, feel, and messaging for a manufactuer’s brand. We updated their messaging, imagery and website. Then we extended it to other marketing activities.

Our Website Design Process…and How We’re Different

See how our website design process differs from other web design and marketing companies. Learn about our 8 steps and how we use SEO and writing best practices to help you get found on Google.


Creating a Launch Marketing Plan for a B-to-C Company: Case Study

At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months.

Creating a Brand Identity: Case Study

In creating a brand identity (logo, tagline, messaging) for a client, we developed a brand that is relevant online and offline. Read the Case Study.

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