Digi-Tips: 6 Quick Digital Marketing Hacks for SMBs, Issue 1

by | Sep 25, 2025 | Digi-Tips-Newsletter, AI

Digi-Tips

6 Quick Digital Marketing Hacks for SMBs

Issue 1

Welcome to the inaugural issue of Digi-Tips: Fast Hacks for Small and Midsize Business (SMB) Growth. We’ve rethought our newsletter format to provide you with quick, valuable info for your business.

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Quick Tip: check your metrics

Set a monthly task reminder to review your website and social media results in:

  • Google Analytics (GA4)
  • Google Search Console (GSC)
  • Google Business Profile (GBP)
  • Any social channels your business is on (e.g., Facebook, LinkedIn, Instagram, etc.)

Keep month-over-month records. And compare your metrics to your goals.

If you’re unsure how to access your website results, local SEO performance, or social media metrics, please don’t hesitate to reach out. We’re here to help.

robot with speech bubble and text that reads ai intelligence

AI Intel: ai efficiency, originality, and purpose

Here are a few ways you can use AI to be more efficient:

  • Paste your original email content into a chatbot; ask for three potential subject lines for your target audience.
  • Ask for an outline for your next blog; be sure to identify your audience and the blog’s purpose.
  • Paste in overly wordy or detailed content; request bulleted summary copy.
  • Use AI overviews to solve technical issues, e.g., How do I…? What are the image specs for…?

We never use AI-generated content as is or trust that it’s factual. However, it does offer some efficiencies for your otherwise original content. 

Discover more ways for your SMB to be proactive and safely use AI. At the same time, understand why AI is scary.

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martech tip from mark

Personalization has evolved far beyond simply including someone’s name in an email subject line or greeting. Think of the customization of the Amazon experience! To make this possible, we integrate multiple data sources.

Learn more about Mark Cicatello.

this just in

recent ai research

Not all chatbots are created equally. A recent study by Peter Yang suggested the following:

ChatGPT: Best for everyday answers, image generation, voice chat

Google’s Gemini: Best for video generation, live camera

Claude: Best for coding and writing

search icon on a globe

search news with nancy

AI Overviews are dominating search and reducing organic traffic. Don’t despair! Many of our website and search best practices for SEO, such as proper use of headings, can help your company be included at the top in an AI Overview.

Learn more about Nancy Burgess.

stop watch sweet limited time offer

complimentary offer: ai-friendliness check

IS YOUR WEBSITE AI-FRIENDLY?

Nancy Burgess

Nancy Burgess is the owner of Nancy Burgess Strategic Marketing, a marketing consulting firm and online agency. In that role, she integrates her corporate success as a digital marketer along with her marketing agency experience in marketing communications and branding to help businesses prosper. Nancy's specialties are search engine optimization (SEO) and content creation. She graduated from the University of Illinois in Champaign-Urbana, holds a master's degree, and also multiple marketing certificates from DePaul University's graduate school. She is a frequent presenter on SEO strategies and has worked in digital marketing since the late 1990s. As someone who can strategize AND execute, Nancy offers digital and traditional marketing services to SMBs. Agency value without agency fees. Along with SEO and content strategies, Nancy's agency offers website design, marketing automation, integrated marketing strategies, and branding to her clients.
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