ABOUT US

Mark Cicatello has more than 25 years of expertise in applying marketing technology and business intelligence solutions. He has created, developed, and implemented customer relationship management (CRM) strategies for both marketing and sales automation programs for well-known B2B and B2C brands, such as Nestle, Starbucks, and others. He has experience in a variety of marketing and sales platforms including:

• Active Campaign
• Act|On
• HubSpot
• InfusionSoft
• Klaviyo
• Mailchimp
• Marketo
• Pardot
• Salesforce
• Tableau

Mark holds a dual degree in Marketing with a minor in Management Information Systems from Alfred University in New York.

Christine McCurdy is the Art Director at Nancy Burgess Strategic Marketing. As a talented graphic designer and illustrator, Christine has applied her creative hand  in countless design projects during the last 30+ years. These designs include:

• Advertising campaigns
• Brand identity development
• Business-to-business (B2B) marketing
• Consumer promotions
• Digital design for websites
• Environmental and exhibit designs
• Packaging
• Print materials

Similar to others on our leadership team, Christine has worked across a variety of industries including:

• Communications
• Financial services
• Food service and restaurants
• Healthcare
• Manufacturing
• Professional services
• Retail
• Telecommunications

Her specialty is problem solving through creative design concepts.

Since 2023, Dawn Pennacchia has been a valuable collaborator with Nancy Burgess Strategic Marketing. Her Bachelor of Fine Arts in Industrial Design from the University of Illinois and Urbana Champaign, coupled with her postgraduate training at the School of the Art Institute of Chicago in Illustration and Graphic Design, have enriched our team with a wealth of design expertise.

Among other companies, her experience includes designs for well-known brand names such as:

• Hostess
• Kellogg’s
• Lego
• MOEN
• Quaker Oats
• Wilson
  Her creative strengths include brand identity programs, illustration, and conceptual designs. In addition to her digital marketing experience, she has developed more than 500 point-of-purchase (POP) product displays and designed and installed brick-and-mortar stores.

Jillian Smith first came to the attention of Nancy Burgess Strategic Marketing when she was awarded a scholarship by the Palatine’s Women in Business Advisory Forum, now called Women-Empowered Businesses (WEB). WEB is a part of the Palatine Chamber of Commerce. In January 2022,  our digital marketing agency offered Jillian a 6-month internship, learning about social media marketing, writing and creating social media posts, and editing content. In June 2022, she joined our digital marketing agency as a part-time marketing assistant.

Now a 2025 graduate of the University of South Carolina, Jillian holds a degree in operations management and supply change management, and a full-time job in her field. She has a keen eye for details, such as design, grammar, and spelling, which makes her a valuable asset to our company.

Shauna Fritsch comes to Nancy Burgess Strategic Marketing with a wealth of business-to-business (B2B) sales experience. She has devoted more than a dozen years to both inside and outside sales, serving the sales needs of numerous multinational corporations. Indeed, she and Nancy worked closely together in corporate America, optimizing web leads to generate significant repeatable revenue. Through her B2B experience, she has developed an in-depth understanding of product positioning and consultative selling approaches.

In 2025, Shauna realized that her true passion lies in marketing, particularly in branding and the visual arts. Shauna will be applying her fine arts degree from Parsons School of Design in New York City and the Chicago Portfolio School, where she studied graphic design and branding. She has helped small businesses with brand identity programs, website content, and other marketing materials. She also has experience painting murals in homes and small businesses.

At our digital marketing agency, she will focus on various social media and marketing objectives, and she will assist with sales consulting and lead generation for our clients.