Our Marketing Blog
Want more shoppers in your online store? Tired of paying big bucks for ads? Here’s how to pay less for ecommerce traffic. Google’s Roadmap. We summarize Google’s ecommerce guidelines for business owners, marketers, and other mere mortals.
Don’t accept every available business opportunity! We discuss 20 reasons to turn away B2B business. You can afford it in these 20 situations.
We highlight a rebranding case study that divulges our process for building a brand identity and differentiating it from competitors.
Video: SEO 101 for Business Owners and Executives. Learn about SEO at a high level. What is it? Why do it? How does it work? SEO is like making pizza!
Discover 20 easy ways your business can add value for your customers and why it’s important for business owners, marketers, sales people, and customer service representatives.
Email marketing is extremely effective when done right. If you’re not doing email marketing (or it’s not working), consider these 11+ email marketing tips for your small or medium-size business or startup in 2021 and beyond.
Expect these Google algorithm updates in the first half of 2021: Passage Ranking, Mobile-first Indexing, and the Page Experience Update–a group of website benchmarks and signals that will affect your rankings. Is your business prepared?
Get Definitive Answers to Questions About SEO, web and ranking. Highlights of Google’s answers from John Mueller, Search Advocate at Google.
What Every Small Business Owner Needs to Know About Content Marketing: A Quick & Comprehensive Guide
Many small business owners have begun implementing a content marketing strategy for their businesses. But what is content marketing? And how can you be successful at it?
Check out these totally unsexy, FREE SEO tools to learn how your site is doing, how you can improve your search rankings, and transform your business.
Check out 65 inspiring social media content ideas. Engage with your prospects and customers, generate more brand awareness.
Read six mini-case studies about companies whose brands are at risk online. Discover branding solutions and learn how an online brand identity is created.
Lies! 10 SEO lies you may have been told or believe. Discover the truth about search engine optimization (SEO) for your website. How is your website really doing?
Most business owners couldn’t predict the COVID-19 pandemic. Now that we’re in this situation, how should your marketing efforts pivot to reflect the times?
Read about current, emerging, and classic SEO mistakes in 2020.
How does SEO work? Learn how we “do” SEO, our SEO process, and how we’re different from other local SEO agencies.
See how our website design process differs from other web design and marketing companies. Learn about our 8 steps and how we use SEO and writing best practices to help you get found on Google.
This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc. SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...
Learn strategies for web writing with this business advice, based on solid research.
Each month about 24,000 business owners and entrepreneurs ask how to get your business or website on Google. Not only is it a popular question “to Google” but also it’s a question without a single simple answer.
What belongs in a marketing plan? It depends who you ask. Here’s what we deem most important.
There’s no point in having a website if nobody finds it. Here’s how to garner website traffic.
We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.
Read how we generated leads and grew revenue for a large corporation.
We created a new brand look, feel, and messaging for a manufactuer’s brand. We updated their messaging, imagery and website. Then we extended it to other marketing activities.
Instagram 101: Learn about social media strategy and Instagram.
With the latest Google trends, the search giant made some significant clarifications that can help marketers, web developers, and content writers achieve better SEO results. We’ve updated our Google advice again, offering 15 SEO Tips and Best Practices that are relevant in 2021.
Discover why SEO needs a NAP–and a consistent one so that your local business fares better in the search engines.
At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months.
In creating a brand identity (logo, tagline, messaging) for a client, we developed a brand that is relevant online and offline. Read the Case Study.
Don’t let excitement about marketing your small- or medium-size business (SMB) get in the way of taking time to set a digital marketing strategy for your SMB.
With its frequent user interface changes, here are 10 things you might not know about the hottest professional networking site, LinkedIn, in 2018.
As a business professional, your personal brand matters. Assess, fix, and monitor your online reputation today.
Does your healthcare marketing and branding differentiate you in the marketplace? Here are five tried and trite healthcare marketing clichés to avoid.
You’ve chosen the perfect subject line, written your call-to-action. Your email is all set. When should you send it?
Promotional marketing is not dying with the rise of content marketing, but it is changing. Here’s what you should consider for your business.