by Nancy Stearns Burgess | Jul 20, 2021 | branding
How We Build a Brand Identity This case study focuses on how Nancy Burgess Strategic Marketing created a new brand identity for a regional company, Malik Lighting & Signs, Inc. The Brand’s Situation: a New Focus The owners of a local, family-owned business...
by Nancy Stearns Burgess | May 24, 2021 | SEO
SEO 101 is for business owners and executives who want to understand search engine optimization at a high level. But for those who don’t want to dig deeply into the details of SEO. It’s like making pizza! Video below. See Our SEO Services > Time Stamps...
by Nancy Stearns Burgess | Apr 7, 2021 | strategy, value
Value. Marketers like to talk a LOT about value. We formulate value propositions for our client’s brands. We work with sales teams and encourage value-added selling. We even calculate the life-time value (LTV) of a customer. But really, what is value? By definition,...
by Nancy Stearns Burgess | Mar 30, 2021 | Email Marketing
If you’re a small- or medium-size business (SMB), entrepreneur, or start-up company consider these 11+ email marketing tips for your business in 2021 and beyond. Email Marketing Tip #1. Do It! Email Marketing’s ROI Is Stellar. You might be thinking, email??? Yes,...
by Nancy Stearns Burgess | Mar 11, 2021 | SEO
Google reportedly alters its search algorithm six times a day to avert hackers and spammers. However, several times a year it releases larger algorithm updates. Here are three Google algorithm updates you can expect in 2021. Google’s Algorithm Update for Passage...
