by Nancy Stearns Burgess | Apr 7, 2021 | strategy, value
Value. Marketers like to talk a LOT about value. We formulate value propositions for our client’s brands. We work with sales teams and encourage value-added selling. We even calculate the life-time value (LTV) of a customer. But really, what is value? By definition,...
by Nancy Stearns Burgess | Mar 30, 2021 | Email Marketing
If you’re a small- or medium-size business (SMB), entrepreneur, or start-up company consider these 11+ email marketing tips for your business in 2021 and beyond. Email Marketing Tip #1. Do It! Email Marketing’s ROI Is Stellar. You might be thinking, email??? Yes,...
by Nancy Stearns Burgess | Mar 11, 2021 | SEO
Google reportedly alters its search algorithm six times a day to avert hackers and spammers. However, several times a year it releases larger algorithm updates. Here are three Google algorithm updates you can expect in 2021. Google’s Algorithm Update for Passage...
by Nancy Stearns Burgess | Mar 4, 2021 | SEO, websites
Need answers to your burning Google and SEO questions? John Mueller, Google Search Advocate, provides clear answers for webmasters, SEOs, business owners, and marketers who want to understand the nuances of Google and search engine optimization (SEO). We have been...
by Nancy Stearns Burgess | Feb 3, 2021 | content, strategy
Many small business owners have begun implementing a content marketing strategy for their businesses. But what is the meaning of content marketing? And how can you be successful at it? Famously, Bill Gates coined the term “Content is King” back in 1996. That phrase...
