by Nancy Stearns Burgess | Oct 5, 2021 | Business Practices
How could there possible be 20 reasons to turn away B2B business! Don’t we all want our companies to grow and flourish? Wouldn’t it be better if we accepted every possible revenue stream? Every job project or client? It may seem backwards, but sometimes rejecting...
by Nancy Stearns Burgess | Jul 20, 2021 | branding
How We Build a Brand Identity This case study focuses on how the Nancy Burgess Strategic Marketing team created a new brand identity for a regional company, Malik Lighting & Signs, Inc. The Brand’s Situation Defining the Brand Identity The New Verbal Brand...
by Nancy Stearns Burgess | May 24, 2021 | SEO
SEO 101 is for business owners and executives who want to understand search engine optimization at a high level. But for those who don’t want to dig deeply into the details of SEO. It’s like making pizza! Video below. See Our SEO Services > Time Stamps...
by Nancy Stearns Burgess | Apr 7, 2021 | Business Practices, strategy, value
Value. Marketers like to talk a LOT about value. We formulate value propositions for our client’s brands. We work with sales teams and encourage value-added selling. We even calculate the life-time value (LTV) of a customer. But really, what is value? By definition,...
by Nancy Stearns Burgess | Mar 30, 2021 | Email Marketing
If you’re a small- or medium-size business (SMB), entrepreneur, or start-up company consider these 11+ email marketing tips for your business in 2021 and beyond. Email Marketing Tip #1. Do It! Email Marketing’s ROI Is Stellar. You might be thinking, email??? Yes,...
