Small and Mid-Size Business Branding & Brand Identity

You want your company to make a good impression.  Through our proprietary process, your business will project a professional image that also reflects your brand’s unique personality. We’ll  achieve this together through color, design, fonts, words, logo, media and more.

Branding: Yes, We’ll Make You an Awesome Logo . . . and So Much More

For our small and mid-size business clients, we offer branding and brand identity services. To achieve these goals, we combine our considerable branding, marketing, graphic design, and copy writing talents and experience. Plus, we’re able to partner with videographers, photographers, and others to create your unique verbal and visual branding. 

Achieve These Goals With Your Branding

 Make your brand memorable

Differentiate yourself from competitors

Project a clean, fresh, professional brand image that is uniquely yours

Showcase your brand’s personality

A brand’s first impression matters.

What would the value of getting more customers or clients by making a good first impression mean to you? Maybe it’s time for your small business to create or refresh its brand identity.

Our Branding Services: Complete, Consistent, Customized Brand Strategy, Brand Identity, & Brand Messaging

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Brand Strategy

Our proprietary brand identity tool will help hone and differentiate your brand from competitors. We can also build complete marketing plans.

Logo & Brand Icon Design

Your visual branding includes your logo, icon, and other imagery. We’ll create a meaningful logo that can be applied to both print and digital formats. We also do custom photography.

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Brand Messaging

Know how to promote your brand verbally and in print with brand messages and a tagline that compel customers to act.

Brand Image Assets

You’ll need a website, business cards, headers for your social media and more. We’ll make it happen.

Small and Mid-Size Business Branding Value Bundles

Brand Identity Packages for New SMBs and Those Who Need a Brand Refresh

We created these branding packages at a 15% cost-saving for small and mid-size businesses.
Each individual component of any value bundle can also be sold separately.

Call and leave a message for a branding consultation: (847) 224-9727

 

Silver Starter Plan

Included

  • Basic Brand Strategy
  • 4 Logo Design Options
  • 2 Rounds of Logo Modifications
  • Final Logo (3 formats)
  • Final Icon (2 formats)
  • Final Logo Standards/Colors
  • Professional Messaging
  • Email Signature Design (first person)
  • Basic 1-Page Website + Contact Page
  • Website Setup with Host
  • 1 Page Website Copy
  • Website SEO Best Practices (2 pages)
  • 1 Local SEO Listing (no charge)
  • Up to Four, 1-hour Consultative Meetings

Gold Standard Plan

Included

  • Brand Identity Strategy
  • Keyword Research
  • 6 Logo Design Options
  • 3 Rounds of Logo Modifications
  • Final Logo (3 formats)
  • Final Icon (2 formats)
  • Final Logo Standards/Colors
  • Professional Brand Messaging
  • Email Signature Design (first person)
  • 3-Page Website + Contact Page
  • Website Setup with host
  • 4 Pages Search Optimized Website Copy
  • Website SEO Best Practices (4 pages)
  • 1 Local SEO Listings with Optimization
  • 1 Business Card Design Option
  • First Business Card
  • Print Management
  • Up to Six, 1-hour Consultative Meetings

Platinum Plus  Plan

Included

  • Brand Identity Strategy
  • Keyword Research
  • Competitive Keyword Research
  • Competitor Analysis
  • Creative Brief
  • 10 Logo Design Options
  • 3 Rounds of Logo Modifications
  • Final Logo (3 formats)
  • Final Icon (2 formats)
  • Final Logo Standards/Colors
  • Professional Brand Messaging
  • Company Description and Boilerplate
  • Email Signature Design (first person)
  • 7-Page Website + Contact Page
  • Website Setup with Host
  • 8 Pages Optimized Website Copy
  • Website SEO Best Practices (8 pages)
  • Local SEO with Optimization
  • 2 Business Card Design Options
  • 1 Round of Business Card Modifications
  • First Business Card Production
  • Trifold Brochure Copy & Design (business envelope size)
  • Print Management
  • Choice of Stationery Design or PowerPoint Template (1)
  • Up to Eight, 1-hour Consultative Meetings

Not Included

  • Website hosting (pass-through) cost on client’s credit card
  • Domain name purchase (direct to client)
  • More than 2 rounds of logo modifications
  • More than 1 round of copy edits
  • More than 1 round of eSignature edits
  • Additional e-Signatures (depends on quantity)
  • Excessively long first website page
  • Additional website pages (optional add-on)
  • Company or product naming (optional add-on)
  • Monthly website maintenance
  • Voice SEO (optional add-ons)
  • Local SEO listing optimization
  • Custom photography (available and recommended add-on)
  • Videography
  • Social media page setup and optimization (available add-on)

Not Included

  • Website hosting (pass-through) cost on client’s credit card
  • Domain name purchase (direct to client)
  • More than 3 rounds of logo modifications
  • More than 1 round of copy edits
  • More than 1 round of eSignature edits
  • Additional website pages (optional add-on)
  • Company or product naming (optional add-on)
  • Additional e-Signatures (depends on quantity)
  • Additional business card setup (depends on quantity)
  • Printing costs (pass-through to client)
  • Monthly website maintenance
  • Voice SEO (optional add-on)
  • Custom photography (available and recommended add on)
  • Videography
  • Social media page set up and optimization (available add on)

Not Included

  • Website hosting (pass-through) cost on client’s credit card
  • Domain name purchase (direct to client)
  • More than 3 rounds of logo modifications
  • More than 1 round of copy edits
  • More than 1 round of eSignature edits
  • More than 1 round of business card design modifications
  • Additional website pages (optional add-on)
  • Company or product naming (optional add-on)
  • Brand standards book (optional add-on)
  • Additional e-Signatures (depends on quantity)
  • Additional business card setup (depends on quantity)
  • Printing costs (pass-through to client)
  • Monthly website maintenance
  • Voice SEO (optional add-on)
  • Videography
  • Custom photography (available and recommended add-on)
  • Social media page setup and optimization (available add on)

Silver Starter Plan Investment

Total Value: $7,000+

You Pay:  $5,950 *

* Add-ons additional; terms may be available

Gold Standard Investment

Total Value: $12,800

You Pay: $10,800*

* Add-ons additional; terms may be available

Platinum Plus Program

Total Value: $24,305+

You Pay: $22,000*

* Add-ons additional; terms may be available

Brand Identity Case Studies

Bright-Spot-Public-Relations-Responsive-Design-Websites

Basic One-Page Website

See how we created a basic home page and contact page for a new business. When the client was ready, we began to grow the site.

brand identity case study logo option 5

Creating a "Super Hero" Brand

Learn how we created a new brand identity for a regional company, and how our branding process unfolds.

wertheimer-box-website-case-study

A Manufacturer's Brand Refresh

See how we customized a manufacturer’s website with custom photography, new brand messaging, and more.

Some of Our Branding Testimonials

Unique Brand Identity & Messaging

“Nancy helped me to articulate my consultancy’s brand messaging, value and unique identity. She evolved my brand identity with a new, distinctive logo and tagline. My stationery, business cards and templates now reflect my brand value. For my website, she outlined my site architecture, chose imagery, wrote the content, and optimized the site. I now feel proud to showcase my brand and my company’s value to the healthcare marketplace. I obtained “downtown” agency quality without extravagant agency fees.”

Nancy Hedlund, MedNavigate

New Branding and Launch

“Nancy has been an important part of launching our new company, providing the expertise necessary to market our product. Nancy is extremely professional, listens and has worked hard to become an expert on every angle of our new product. She has impressive energy and has provided excellent direction with marketing strategies (social media, press releases, search engine optimization, etc.) while introducing our product into the marketplace. Working with Nancy the last few months has been a pleasure.”

Chris Strzalka, My 3D Mini Me

Creative Verbal Branding

“I always appreciate Nancy’s willingness to dig into a topic, take the time to gain a full appreciation of the issues, and then create engaging content. Nancy was an integral part of our brand consultancy and clients highly valued her contributions.”

Mark Stinson, Stinson Brand Innovations

Trustworthy & Ethical

“Nancy is a strong writer and strategic thinker who always strives to do what’s best for the client and for the company. She loves learning new skills and masters them quickly. Nancy is trustworthy, ethical, and works collaboratively with others.”

Marita Gomez, Marketing Communications Agency

Past Speaking Engagements on Branding

An Overview of Business Branding & Marketing Strategies and Tactics for 2022: February 24, 2022

Download Brand Identity Questions for Your Brand

BLOGS ABOUT BRANDING AND BRAND IDENTITY

Showcase your brand!  Read our latest in how to increase brand awareness for your product, service, or company.

brand with colored pencils

Brand Identity Case Study

We highlight a rebranding case study that divulges our process for building a brand identity and differentiating it from competitors.

online-branding-small-business-owner

Small Business Branding Online: 6 Case Studies

Read six mini-case studies about companies whose brands are at risk online. Discover branding solutions and learn how an online brand identity is created.

mednavigate website before and after

Developing a Brand Identity & Website: Case Study

We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.

Create or Refresh Your Brand Identity

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