Small and Mid-Size Business Branding & Brand Identity
You want your company to make a good impression. Through our proprietary process, your business will project a professional image that also reflects your brand’s unique personality. We’ll achieve this together through color, design, fonts, words, logo, media and more.
Branding: Yes, We’ll Make You an Awesome Logo . . . and So Much More
For our small and mid-size business clients, we offer branding and brand identity services. To achieve these goals, we combine our considerable branding, marketing, graphic design, and copy writing talents and experience. Plus, we’re able to partner with videographers, photographers, and others to create your unique verbal and visual branding.
Achieve These Goals With Your Branding
Make your brand memorable
Differentiate yourself from competitors
Project a clean, fresh, professional brand image that is uniquely yours
Showcase your brand’s personality
A brand’s first impression matters.
What would the value of getting more customers or clients by making a good first impression mean to you? Maybe it’s time for your small business to create or refresh its brand identity.
Our Branding Services: Complete, Consistent, Customized Brand Strategy, Brand Identity, & Brand Messaging
Brand Strategy
Our proprietary brand identity tool will help hone and differentiate your brand from competitors. We can also build complete marketing plans.
Logo & Brand Icon Design
Your visual branding includes your logo, icon, and other imagery. We’ll create a meaningful logo that can be applied to both print and digital formats. We also do custom photography.
Brand Messaging
Know how to promote your brand verbally and in print with brand messages and a tagline that compel customers to act.
Brand Image Assets
You’ll need a website, business cards, headers for your social media and more. We’ll make it happen.
Small and Mid-Size Business Branding Value Bundles
Brand Identity Packages for New SMBs and Those Who Need a Brand Refresh
We created these branding packages at a 15% cost-saving for small and mid-size businesses.
Each individual component of any value bundle can also be sold separately.
Call and leave a message for a branding consultation: (847) 224-9727
Silver Starter Plan
Included
- Basic Brand Strategy
- 4 Logo Design Options
- 2 Rounds of Logo Modifications
- Final Logo (3 formats)
- Final Icon (2 formats)
- Final Logo Standards/Colors
- Professional Messaging
- Email Signature Design (first person)
- Basic 1-Page Website + Contact Page
- Website Setup with Host
- 1 Page Website Copy
- Website SEO Best Practices (2 pages)
- 1 Local SEO Listing (no charge)
- Up to Four, 1-hour Consultative Meetings
Gold Standard Plan
Included
- Brand Identity Strategy
- Keyword Research
- 6 Logo Design Options
- 3 Rounds of Logo Modifications
- Final Logo (3 formats)
- Final Icon (2 formats)
- Final Logo Standards/Colors
- Professional Brand Messaging
- Email Signature Design (first person)
- 3-Page Website + Contact Page
- Website Setup with host
- 4 Pages Search Optimized Website Copy
- Website SEO Best Practices (4 pages)
- 1 Local SEO Listings with Optimization
- 1 Business Card Design Option
- First Business Card
- Print Management
- Up to Six, 1-hour Consultative Meetings
Platinum Plus Plan
Included
- Brand Identity Strategy
- Keyword Research
- Competitive Keyword Research
- Competitor Analysis
- Creative Brief
- 10 Logo Design Options
- 3 Rounds of Logo Modifications
- Final Logo (3 formats)
- Final Icon (2 formats)
- Final Logo Standards/Colors
- Professional Brand Messaging
- Company Description and Boilerplate
- Email Signature Design (first person)
- 7-Page Website + Contact Page
- Website Setup with Host
- 8 Pages Optimized Website Copy
- Website SEO Best Practices (8 pages)
- Local SEO with Optimization
- 2 Business Card Design Options
- 1 Round of Business Card Modifications
- First Business Card Production
- Trifold Brochure Copy & Design (business envelope size)
- Print Management
- Choice of Stationery Design or PowerPoint Template (1)
- Up to Eight, 1-hour Consultative Meetings
Not Included
- Website hosting (pass-through) cost on client’s credit card
- Domain name purchase (direct to client)
- More than 2 rounds of logo modifications
- More than 1 round of copy edits
- More than 1 round of eSignature edits
- Additional e-Signatures (depends on quantity)
- Excessively long first website page
- Additional website pages (optional add-on)
- Company or product naming (optional add-on)
- Monthly website maintenance
- Voice SEO (optional add-ons)
- Local SEO listing optimization
- Custom photography (available and recommended add-on)
- Videography
- Social media page setup and optimization (available add-on)
Not Included
- Website hosting (pass-through) cost on client’s credit card
- Domain name purchase (direct to client)
- More than 3 rounds of logo modifications
- More than 1 round of copy edits
- More than 1 round of eSignature edits
- Additional website pages (optional add-on)
- Company or product naming (optional add-on)
- Additional e-Signatures (depends on quantity)
- Additional business card setup (depends on quantity)
- Printing costs (pass-through to client)
- Monthly website maintenance
- Voice SEO (optional add-on)
- Custom photography (available and recommended add on)
- Videography
- Social media page set up and optimization (available add on)
Not Included
- Website hosting (pass-through) cost on client’s credit card
- Domain name purchase (direct to client)
- More than 3 rounds of logo modifications
- More than 1 round of copy edits
- More than 1 round of eSignature edits
- More than 1 round of business card design modifications
- Additional website pages (optional add-on)
- Company or product naming (optional add-on)
- Brand standards book (optional add-on)
- Additional e-Signatures (depends on quantity)
- Additional business card setup (depends on quantity)
- Printing costs (pass-through to client)
- Monthly website maintenance
- Voice SEO (optional add-on)
- Videography
- Custom photography (available and recommended add-on)
- Social media page setup and optimization (available add on)
Silver Starter Plan Investment
Total Value: $7,000+
You Pay: $5,950 *
* Add-ons additional; terms may be available
Gold Standard Investment
Total Value: $12,800
You Pay: $10,800*
* Add-ons additional; terms may be available
Platinum Plus Program
Total Value: $24,305+
You Pay: $22,000*
* Add-ons additional; terms may be available
Brand Identity Case Studies
Basic One-Page Website
See how we created a basic home page and contact page for a new business. When the client was ready, we began to grow the site.
Creating a "Super Hero" Brand
Learn how we created a new brand identity for a regional company, and how our branding process unfolds.
A Manufacturer's Brand Refresh
See how we customized a manufacturer’s website with custom photography, new brand messaging, and more.
Some of Our Branding Testimonials
Past Speaking Engagements on Branding
An Overview of Business Branding & Marketing Strategies and Tactics for 2022: February 24, 2022
Download Brand Identity Questions for Your Brand
BLOGS ABOUT BRANDING AND BRAND IDENTITY
Showcase your brand! Read our latest in how to increase brand awareness for your product, service, or company.
