Small and Mid-Size Business Branding & Brand Identity

Branding: It’s More Than Just Lookin’ Pretty

For our small and mid-size business clients, we offer branding and brand identity services. To achieve these goals, we combine our considerable branding, marketing, graphic design, and copy writing talents. Plus, we’re able to partner with videographers, photographers, and others to create your unique verbal and visual branding. 

Goals of Branding

 Make your brand memorable

Differentiate yourself from competitors

Project a clean, fresh, professional brand image

Our Branding Services: Complete, Consistent, Customized Brand Strategy, Brand Identity, & Brand Messaging


Brand Strategy

Our proprietary brand identity tool will help hone and differentiate your brand from competitors. We can also build complete marketing plans.

Logo & Brand Icon Design

Your visual branding includes your logo, icon, and other imagery. We’ll create a meaningful logo that can be applied to both print and digital formats. We also do custom photography.


Brand Messaging

Know how to promote your brand verbally and in print with brand messages and a tagline that compel customers to act.

Brand Image Assets

You’ll need a website, business cards, headers for your social media and more. We’ll make it happen.

Some of Our Branding Testimonials

Unique Brand Identity & Messaging

“Nancy helped me to articulate my consultancy’s brand messaging, value and unique identity. She evolved my brand identity with a new, distinctive logo and tagline. My stationery, business cards and templates now reflect my brand value. For my website, she outlined my site architecture, chose imagery, wrote the content, and optimized the site. I now feel proud to showcase my brand and my company’s value to the healthcare marketplace. I obtained “downtown” agency quality without extravagant agency fees.”

Nancy Hedlund, MedNavigate

New Branding and Launch

“Nancy has been an important part of launching our new company, providing the expertise necessary to market our product. Nancy is extremely professional, listens and has worked hard to become an expert on every angle of our new product. She has impressive energy and has provided excellent direction with marketing strategies (social media, press releases, search engine optimization, etc.) while introducing our product into the marketplace. Working with Nancy the last few months has been a pleasure.”

Chris Strzalka, My 3D Mini Me

Creative Verbal Branding

“I always appreciate Nancy’s willingness to dig into a topic, take the time to gain a full appreciation of the issues, and then create engaging content. Nancy was an integral part of our brand consultancy and clients highly valued her contributions.”

Mark Stinson, Stinson Brand Innovations

Trustworthy & Ethical

“Nancy is a strong writer and strategic thinker who always strives to do what’s best for the client and for the company. She loves learning new skills and masters them quickly. Nancy is trustworthy, ethical, and works collaboratively with others.”

Marita Gomez, Marketing Communications Agency

Your brand’s first impressions matter.

What would the value of getting more customers or clients by making a good impression mean to you? Maybe it’s time for your small business to create or refresh its brand identity.

Download Brand Identity Questions for Your Brand

Our Branding Process

We’ll begin with discussions about your goals, your company, and how you’re different from competitors. We’ll use our proprietary branding tool. Then, we’ll evolve a brand identity–a logo and other visual and verbal brand elements that can help you stand out.  See our case studies.

Upcoming Branding Presentation

An Overview of Business Branding & Marketing Strategies and Tactics for 2022: February 24, 2022


Showcase your brand!  Read our latest in how to increase brand awareness for your product, service, or company.

brand with colored pencils

Brand Identity Case Study

We highlight a rebranding case study that divulges our process for building a brand identity and differentiating it from competitors.


Small Business Branding Online: 6 Case Studies

Read six mini-case studies about companies whose brands are at risk online. Discover branding solutions and learn how an online brand identity is created.

mednavigate website before and after

Developing a Brand Identity & Website: Case Study

We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.

Create or Refresh Your Brand Identity