SHOP FOR DIGITAL MARKETING RESOURCES
Advance your branding and marketing know-how. Download a complimentary (aka FREE) eBook, search engine optimization (SEO) resource, brand identity questions, and more.
2025 Easy SEO™ Content Template
NEW Updated for 2025 Easy SEO™ Content Template
Get found by search engines (e.g., Google, Bing). Feature content that your will engage your readers.
- SEO Content Template guides the writer (content creator) in creating copy that humans AND search engines can easily understand.
- Designed for blogs and websites of regional or local small and midsize businesses (SMBs). Works for enterprise organizations, too!
- Includes learnings from the Google Documents leak.
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Friend or Foe? AI’s Impact on Libraries
Presented to librarians at the Crystal Lake Public Library on November 1, 2024. Everything you need to know.
- Agenda: Page 3
- What’s AI?: Page 4
- Automation vs AI: Page 8
- Evolution of Chatbots: Page 20
- ChatGPT: Page 26
- Gemini: Page 35
- Risks and Benefits of AI: Page 53
- What’s a Librarian to Do?: Page 117
- Available AI Platforms and Toos: Page 127
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Focusing on Facebook for SMBs
Ebook Table of Contents
Chapter 1: Social Media Marketing Strategy
Explore 6 critical components of your social media marketing strategy.
Chapter 2: Best Practices for All Social Media Platforms
Incorporate 4 best practices to optimize your social media marketing campaigns.
Chapter 3: Focus on Facebook
Six in-depth sections hold practical advice to help you be successful.
Chapter 4: 9 Social Media Marketing Trends for 2024 and Beyond
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Valuable SEO Resources & Quick Links
NEW! 2023 Easy Access Guide
No more “Googling” to get the most recent SEO information. It’s all here!
- Created for marketers, SEO writers, web designers, and web design agencies to ensure that SEO best practices are kept up to date.
- 2-page resource includes more than a dozen links to the most valuable SEO tools and information on the internet
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AI Demystified: Top 10 Business Takeaways
Brief AI Content Outline
Explore the realm of artificial intelligence (AI). What’s all the hype? Discover 10 top business takeaways.
- Gain a clear understanding of what AI is.
- Learn how it can impact your business.
- Consider business do’s and don’ts when integrating AI into your company.
- Navigate AI’s complexities with confidence, and make informed decisions to drive success and avoid potential pitfalls.
- List 10 top takeaways for your business.
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Rock Your Digital Marketing Workbook
From business goals to metrics and your tactical timeline, this digital marketing workbook has everything you need to be successful throughout the year. More than a dozen exercises to help with your success this year and every year.
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AI, Chatbots, ChatGPT, Bard, Bing AI Presentation Slides
100 Free Presentation Slides: ChatGPT–What Is This Revolutionary New Tool
Everything You Need to Know About AI, Chatbots, ChatGPT, Bard AI, and Bing AI
Covers the Following:
- Artificial Intelligence (AI): What is It?
- Types of AI
- AI vs. Automation: What’s the difference?
- Before ChatGPT & Bard: existing AI tools
- AI Chatbots: what are they?
- Limitations of Chatbots
- Capabilities of Chatbots
- ChatGPT
- Bard
- Bing AI
- But Wait, There’s MORE!
- Should We Be Concerned?
- Recommendations and Final Analysis
Please attribute these slides to both the original source and to Nancy Burgess Strategic Marketing, Inc. if you use them in a presentation or any other content format.
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Inside Scoop on Instagram
Free Ebook: The Inside Scoop on Instagram in 2023
Chapter 1: Social Media Marketing Strategy
Explore 6 critical components of your social media marketing strategy.
Chapter 2: Best Practices for All Social Media Platforms
Incorporate 4 best practices to optimize your social media marketing campaigns.
Chapter 3: Inside Scoop on Instagram
Six in-depth sections hold practical advice to help you be successful.
Chapter 4: 9 Social Media Marketing Trends for 2024 and Beyond
See full description to learn more!
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The 6 Hottest Marketing Tactics and Trends for SMBs in 2022
6 Comprehensive eBooks in One!
The chapters in this monster eBook include:
- Chapter 1. Advertising: Still the Gorilla in the Room
- Chapter 2. Content Marketing: Shift Happens
- Chapter 3. The Website: Your Most Important Digital Asset
- Chapter 4. Search Engine Optimization (SEO): Getting on Google
- Chapter 5. Email Marketing: ROI on SteROIds
- Chapter 6. Social Media Marketing: The Shiny, Digital Darling
Each chapter is divided into four sections:
- Section 1: Defines the digital marketing tactic
- Section 2: Describes how it’s changing
- Section 3: Identifies trends to expect for this digital tactic
- Section 4: Evaluates the tactic’s effectiveness and offers tips for its successful implementation
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2023 SEO Checklist for Champions™
SEO Checklist for Champions™ 2023
Website Creation and Launch Checklist
SEO Checklist for Champions™ 2023 is created for web designers and web design agencies to ensure that SEO best practices are systematically implemented.
- 1-page SEO Checklist for Champions is a resource that includes 18 categories with descriptions of SEO best practices.
- Outlines key roles for the web designer/web developer, SEO strategist (or content writer), and project manager.
- Helps ensure on-page SEO.
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Digital Advertising for SMBs
Still the Gorilla in the Room
What small and mid-size businesses need to know about Digital Advertising
The (Marketing) Gorilla in the Room is eBook 1 in a 6-part series.
Don’t monkey (or ape) around with your digital advertising dollars!
This Digital Advertising eBook includes 4 sections.
- Section 1: Defines advertising and digital advertising
- Section 2: Describes how advertising and digital advertising are changing
- Section 3: Identifies trends to expect in digital advertising
- Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.
To see more details or to add any item to your cart, click on any product image, title or description.
Brand Identity Questions
Know Who You Are
Learn what your brand logo and messaging need to convey
By answering these questions, you will:
- Understand your product, service, company, or even your own personal branding and differentiate it from competitors.
- The perfect prelude to brand messaging, logo creation, or tagline.
- Assists with local SEO descriptions, press release boilerplates, website “about” pages, and more.
- Laser-focused on your uniqueness.
- Excellent companion piece to Small Business Branding Online: 6 Case Studies, Creating a Brand Identity Case Study, Developing a Brand Identity & Website: Case Study, What Are the Key Components of a Marketing Plan, and 7 Steps to Fix Your Online Reputation.
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Marketing Plan Template
The Marketing Plan Template is a companion piece for the Key Components to a Marketing Plan. Use annually for your product or business.
Each company, product and/or service needs an annual marketing plan. This marketing plan template will help you organize your plan.
- Includes headers for your sections.
- Identify the ideal target audience or market segment for your business.
- Understand your competitors and how you will differentiate your company, product, or service.
- Create a marketing strategy and tactics to support it.
- Know your marketing budget and what your tactics will cost.
- Measure your success.
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Content Marketing Trends for Small and Mid-Size Businesses
Content Marketing Shifts
What small and mid-size businesses need to know
This is the second eBook in a 6-part series of the 6 Hottest Digital Marketing Tactics & Trends.
The Content Marketing eBook includes 4 sections:
- Section 1: Defines advertising and digital advertising
- Section 2: Describes how advertising and digital advertising are changing
- Section 3: Identifies trends to expect in digital advertising
- Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.
To see more details or to add any item to your cart, click on any product image, title or description.
The Website for SMBs
Your Most Important Digital Asset
What small and mid-size businesses need to know about Websites
This is the third eBook in a 6-part series of the hottest digital marketing tactics.
- Section 1: Explains website terminology
- Section 2: Describes how websites are changing
- Section 3: Identifies trends to expect regarding websites
- Section 4: Evaluates the effectiveness of websites and offers tips for successfully implementing a website for your business, products, or services.
To see more details or to add any item to your cart, click on any product image, title or description.
Search Engine Optimization for SMBs
Getting on Google
What small and mid-size businesses need to know about Search Engine Optimization
This is the fourth eBook in a 6-part series that features the 6 hottest digital marketing tactics for 2022.
This Search Engine Optimization eBook includes 4 sections:
- Section 1: Defines search engine optimization (SEO)
- Section 2: Describes how the SEO algorithm is changing, and how it’s staying the same; also offers visual examples showing how the search engine return pages have changed over time
- Section 3: Identifies trends to expect in search engine optimization, including optimization tools with and without artificial intelligence (AI) capability
- Section 4: Evaluates the effectiveness of search engine optimization and tips for successfully implementing SEO strategies on your website
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Email Marketing for SMBs: ROI on Steroids
What small and mid-size businesses need to know about Email Marketing
ROI on Steroids
This is the fifth eBook in a 6-part series that features the 6 Hottest Digital Marketing Tactics for 2022.
This Email Marketing eBook includes 4 sections.
- Section 1: Defines what email marketing is and 6 ways it can help your small business achieve its marketing goals
- Section 2: Describes how email marketing is changing–annual business spending on email marketing and an average return on investment
- Section 3: Identifies trends to expect in digital advertising
- Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.
To see more details or to add any item to your cart, click on any product image, title or description.
Social Media Marketing for SMBs
“Did Someone Say, ‘Shiny Object!’?”
What small and mid-size businesses need to know about social media
This is the last eBook in a 6-part series that features the 6 hottest digital marketing tactics for 2022.
This Social Media Marketing eBook includes 4 sections:
- Section 1: Defines social media marketing
- Section 2: Describes how social media marketing is changing
- Section 3: Identifies trends to expect in social media marketing
- Section 4: Evaluates the effectiveness of social media marketing and offers tips for successfully implementing social media campaigns for your business, products, or services.
To see more details or to add any item to your cart, click on any product image, title or description.
The Complete Social Media Marketing Guide for SMBs
We mean COMPLETE social media marketing guide! We’ve written 8 chapters in about 60 pages. Read the ones that interest you.
- 2021 Social Media Marketing Strategy
- Best Practices for All Social Media Platforms–includes 65 social media posting ideas
- Deep Dive into Facebook 2021
- Deep Dive into Instagram 2021
- Deep Dive into LinkedIn 2021
- Deep Dive Into YouTube 2021
- Skimming the Surface of Four Social Media Channels
- 2021 Social Media Marketing Trends
Lots of pics, too! Everything your small or mid-size business needs to know about social media marketing in 2021. Whether you’re just getting started or simply looking to learn more, download this free resource!