SHOP FOR DIGITAL MARKETING RESOURCES

Advance your branding and marketing know-how. Download a complimentary (aka FREE) eBook, search engine optimization (SEO) resource, brand identity questions, and more. 

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AI Demystified: Top 10 Business Takeaways

Brief AI Content Outline

Explore the realm of artificial intelligence (AI). What’s all the hype? Discover 10 top business takeaways.

  • Gain a clear understanding of what AI is.
  • Learn how it can impact your business.
  • Consider business do’s and don’ts when integrating AI into your company.
  • Navigate AI’s complexities with confidence, and make informed decisions to drive success and avoid potential pitfalls.
  • List 10 top takeaways for your business.

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Rock Your Digital Marketing Workbook

From business goals to metrics and your tactical timeline, this digital marketing workbook has everything you need to be successful throughout the year. More than a dozen exercises to help with your success this year and every year.

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AI, Chatbots, ChatGPT, Bard, Bing AI Presentation Slides

100 Free Presentation Slides: ChatGPT–What Is This Revolutionary New Tool

Everything You Need to Know About AI, Chatbots, ChatGPT, Bard AI, and Bing AI

Covers the Following:

  • Artificial Intelligence (AI): What is It?
  • Types of AI
  • AI vs. Automation: What’s the difference?
  • Before ChatGPT & Bard: existing AI tools
  • AI Chatbots: what are they?
  • Limitations of Chatbots
  • Capabilities of Chatbots
  • ChatGPT
  • Bard
  • Bing AI
  • But Wait, There’s MORE!
  • Should We Be Concerned?
  • Recommendations and Final Analysis

Please attribute these slides to both the original source and to Nancy Burgess Strategic Marketing, Inc. if you use them in a presentation or any other content format.

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Inside Scoop on Instagram

Free Ebook: The Inside Scoop on Instagram in 2023


Chapter 1:
Social Media Marketing Strategy

Explore 6 critical components of your social media marketing strategy.

Chapter 2: Best Practices for All Social Media Platforms

Incorporate 4 best practices to optimize your social media marketing campaigns.

Chapter 3: Inside Scoop on Instagram

Six in-depth sections hold practical advice to help you be successful.

Chapter 4: 9 Social Media Marketing Trends for 2024 and Beyond

See full description to learn more!

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Focusing on Facebook for SMBs

Ebook Table of Contents


Chapter 1:
Social Media Marketing Strategy

Explore 6 critical components of your social media marketing strategy.

Chapter 2: Best Practices for All Social Media Platforms

Incorporate 4 best practices to optimize your social media marketing campaigns.

Chapter 3: Focus on Facebook

Six in-depth sections hold practical advice to help you be successful.

Chapter 4: 9 Social Media Marketing Trends for 2024 and Beyond

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Valuable SEO Resources & Quick Links

NEW! 2023 Easy Access Guide

No more “Googling” to get the most recent SEO information. It’s all here!

  • Created for marketers, SEO writers, web designers, and web design agencies to ensure that SEO best practices are kept up to date.
  • 2-page resource includes more than a dozen links to the most valuable SEO tools and information on the internet

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2023 Easy SEO™ Content Template

NEW Updated Easy SEO™ Content Template

Enhances your ability to write search engine optimized (SEO) friendly content for website pages.

  • SEO Content Template guides the writer (content creator) in creating copy that human users and search engines can understand.
  • Great for blogs or website pages, and enterprise organizations or small to mid-size businesses (SMBs).
  • Excellent companion piece to Writing for the Web: Sage Advice for Businesses and all SEO blogs.

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The 6 Hottest Marketing Tactics and Trends for SMBs in 2022

6 Comprehensive eBooks in One!

The chapters in this monster eBook include:

  • Chapter 1. Advertising: Still the Gorilla in the Room
  • Chapter 2. Content Marketing: Shift Happens
  • Chapter 3. The Website: Your Most Important Digital Asset
  • Chapter 4. Search Engine Optimization (SEO): Getting on Google
  • Chapter 5. Email Marketing: ROI on SteROIds
  • Chapter 6. Social Media Marketing: The Shiny, Digital Darling

Each chapter is divided into four sections:

  • Section 1: Defines the digital marketing tactic
  • Section 2: Describes how it’s changing
  • Section 3: Identifies trends to expect for this digital tactic
  • Section 4: Evaluates the tactic’s effectiveness and offers tips for its successful implementation

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2023 SEO Checklist for Champions™

SEO Checklist for Champions™ 2023

Website Creation and Launch Checklist

SEO Checklist for Champions™ 2023 is created for web designers and web design agencies to ensure that SEO best practices are systematically implemented.

 

  • 1-page SEO Checklist for Champions is a resource that includes 18 categories with descriptions of SEO best practices.
  • Outlines key roles for the web designer/web developer, SEO strategist (or content writer), and project manager.
  • Helps ensure on-page SEO.

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Digital Advertising for SMBs

Still the Gorilla in the Room

What small and mid-size businesses need to know about Digital Advertising

The (Marketing) Gorilla in the Room is eBook 1 in a 6-part series.

Don’t monkey (or ape) around with your digital advertising dollars!

This Digital Advertising eBook includes 4 sections.

  • Section 1: Defines advertising and digital advertising
  • Section 2: Describes how advertising and digital advertising are changing
  • Section 3: Identifies trends to expect in digital advertising
  • Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.

To see more details or to add any item to your cart, click on any product image, title or description.

Brand Identity Questions

Know Who You Are

Learn what your brand logo and messaging need to convey

By answering these questions, you will:

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Marketing Plan Template

The Marketing Plan Template is a companion piece for the Key Components to a Marketing Plan. Use annually for your product or business.

Each company, product and/or service needs an annual marketing plan. This marketing plan template will help you organize your plan.

  • Includes headers for your sections.
  • Identify the ideal target audience or market segment for your business.
  • Understand your competitors and how you will differentiate your company, product, or service.
  • Create a marketing strategy and tactics to support it.
  • Know your marketing budget and what your tactics will cost.
  • Measure your success.

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Content Marketing Trends for Small and Mid-Size Businesses

Content Marketing Shifts

What small and mid-size businesses need to know

This is the second eBook in a 6-part series of the 6 Hottest Digital Marketing Tactics & Trends.

The Content Marketing eBook includes 4 sections:

  • Section 1: Defines advertising and digital advertising
  • Section 2: Describes how advertising and digital advertising are changing
  • Section 3: Identifies trends to expect in digital advertising
  • Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.

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The Website for SMBs

Your Most Important Digital Asset

What small and mid-size businesses need to know about Websites

This is the third eBook in a 6-part series of the hottest digital marketing tactics.

  • Section 1: Explains website terminology
  • Section 2: Describes how websites are changing
  • Section 3: Identifies trends to expect regarding websites
  • Section 4: Evaluates the effectiveness of websites and offers tips for successfully implementing a website for your business, products, or services.

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Search Engine Optimization for SMBs

Getting on Google

What small and mid-size businesses need to know about Search Engine Optimization

This is the fourth eBook in a 6-part series that features the 6 hottest digital marketing tactics for 2022.

This Search Engine Optimization eBook includes 4 sections:

  • Section 1: Defines search engine optimization (SEO)
  • Section 2: Describes how the SEO algorithm is changing, and how it’s staying the same; also offers visual examples showing how the search engine return pages have changed over time
  • Section 3: Identifies trends to expect in search engine optimization, including optimization tools with and without artificial intelligence (AI) capability
  • Section 4: Evaluates the effectiveness of search engine optimization and tips for successfully implementing SEO strategies on your website

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Email Marketing for SMBs: ROI on Steroids

What small and mid-size businesses need to know about Email Marketing

ROI on Steroids

This is the fifth eBook in a 6-part series that features the 6 Hottest Digital Marketing Tactics for 2022.

This Email Marketing eBook includes 4 sections.

  • Section 1: Defines what email marketing is and 6 ways it can help your small business achieve its marketing goals
  • Section 2: Describes how email marketing is changing–annual business spending on email marketing and an average return on investment
  • Section 3: Identifies trends to expect in digital advertising
  • Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.

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Social Media Marketing for SMBs

“Did Someone Say, ‘Shiny Object!’?”

What small and mid-size businesses need to know about social media

This is the last eBook in a 6-part series that features the 6 hottest digital marketing tactics for 2022.

This Social Media Marketing eBook includes 4 sections:

  • Section 1: Defines social media marketing
  • Section 2: Describes how social media marketing is changing
  • Section 3: Identifies trends to expect in social media marketing
  • Section 4: Evaluates the effectiveness of social media marketing and offers tips for successfully implementing social media campaigns for your business, products, or services.

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The Complete Social Media Marketing Guide for SMBs

We mean COMPLETE social media marketing guide! We’ve written 8 chapters in about 60 pages. Read the ones that interest you.

  • 2021 Social Media Marketing Strategy
  • Best Practices for All Social Media Platforms–includes 65 social media posting ideas
  • Deep Dive into Facebook 2021
  • Deep Dive into Instagram 2021
  • Deep Dive into LinkedIn 2021
  • Deep Dive Into YouTube 2021
  • Skimming the Surface of Four Social Media Channels
  • 2021 Social Media Marketing Trends

Lots of pics, too!  Everything your small or mid-size business needs to know about social media marketing in 2021. Whether you’re just getting started or simply looking to learn more, download this free resource!