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The 6 Hottest Marketing Tactics and Trends for SMBs in 2022

6 Comprehensive eBooks in One!

The chapters in this monster eBook include:

  • Chapter 1. Advertising: Still the Gorilla in the Room
  • Chapter 2. Content Marketing: Shift Happens
  • Chapter 3. The Website: Your Most Important Digital Asset
  • Chapter 4. Search Engine Optimization (SEO): Getting on Google
  • Chapter 5. Email Marketing: ROI on SteROIds
  • Chapter 6. Social Media Marketing: The Shiny, Digital Darling

Each chapter is divided into four sections:

  • Section 1: Defines the digital marketing tactic
  • Section 2: Describes how it’s changing
  • Section 3: Identifies trends to expect for this digital tactic
  • Section 4: Evaluates the tactic’s effectiveness and offers tips for its successful implementation

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Digital Advertising for SMBs: Still the Gorilla in the Room

What small and mid-size businesses need to know about Digital Advertising: The (Marketing) Gorilla in the Room is eBook 1 in a 6-part series.

Don’t monkey (or ape) around with your digital advertising dollars!

This Digital Advertising eBook includes 4 sections.

  • Section 1: Defines advertising and digital advertising
  • Section 2: Describes how advertising and digital advertising are changing
  • Section 3: Identifies trends to expect in digital advertising
  • Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.

Content Marketing Trends for Small and Mid-Size Businesses: Shift Happens

What small and mid-size businesses need to know about Content Marketing: Shift Happens is eBook 2 in a 6-part series.

This Content Marketing eBook includes 4 main sections.

  • Section 1: Defines advertising and digital advertising
  • Section 2: Describes how advertising and digital advertising are changing
  • Section 3: Identifies trends to expect in digital advertising
  • Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.
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The Website: What Small and Mid-Size Businesses Need to Know

What small and mid-size businesses need to know about The Website: Your Most Important Digital Asset

The Website is eBook #3 in a 6-part series.

This eBook includes 4 sections.

  • Section 1: Explains website terminology
  • Section 2: Describes how websites are changing
  • Section 3: Identifies trends to expect regarding websites
  • Section 4: Evaluates the effectiveness of websites and offers tips for successfully implementing a website for your business, products, or services.

Search Engine Optimization for SMBs

What small and mid-size businesses need to know about Search Engine Optimization: Getting on Google is eBook #4 in a 6-part series.

This Search Engine Optimization eBook includes 4 sections:

  • Section 1: Defines search engine optimization (SEO)
  • Section 2: Describes how the SEO algorithm is changing, how it’s staying the same; also offers visual examples showing how the search engine return pages have changed over time
  • Section 3: Identifies trends to expect in search engine optimization, including optimization tools with and without artificial intelligence (AI) capability
  • Section 4: Evaluates the effectiveness of search engine optimization and tips for successfully implementing SEO strategies on your website
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Email Marketing for SMBs: ROI on Steroids

What small and mid-size businesses need to know about Email Marketing: ROI on SteROIds is eBook #5 in a 6-part series.

This Email Marketing eBook includes 4 sections.

  • Section 1: Defines what email marketing is and 6 ways it can be help your small business achieve its marketing goals
  • Section 2: Describes how email marketing is changing–annual business spending on email marketing and average return on investment
  • Section 3: Identifies trends to expect in digital advertising
  • Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.

Social Media Marketing for SMBs: “Did Someone Say, ‘Shiny Object!’?”

What small and mid-size businesses need to know about Social Media Marketing is eBook #6 in a 6-part series.

This Social Media Marketing eBook includes 4 sections:

  • Section 1: Defines social media marketing
  • Section 2: Describes how social media marketing is changing
  • Section 3: Identifies trends to expect in social media marketing
  • Section 4: Evaluates the effectiveness of social media marketing and offers tips for successfully implementing social media campaigns for your business, products, or services.
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The 2021 Complete Social Media Marketing Guide for SMBs

We mean COMPLETE social media marketing guide! We’ve written 8 chapters in about 60 pages. Read the ones that interest you.

  • 2021 Social Media Marketing Strategy
  • Best Practices for All Social Media Platforms–includes 65 social media posting ideas
  • Deep Dive into Facebook 2021
  • Deep Dive into Instagram 2021
  • Deep Dive into LinkedIn 2021
  • Deep Dive Into YouTube 2021
  • Skimming the Surface of Four Social Media Channels
  • 2021 Social Media Marketing Trends

Lots of pics, too!  Everything your small or mid-size business needs to know about social media marketing in 2021. Whether you’re just getting started or simply looking to learn more, download this free resource!

Easy SEO™ Content Template

Easy SEO™ Content Template enhances your ability to write search engine optimized (SEO) friendly copy for website pages.

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2021 Valuable SEO Resources & Links: A Quick Access Guide

The 2021 SEO Resources & Links: A Quick Access Guide

  • Created for web designers and web design agencies to ensure that SEO best practices are kept up to date
  • 2-page resource includes more than a dozen links to the most valuable SEO tools and information on the internet

Brand Identity Questions

Brand identity questions can help you understand your product, service, company or even your own personal branding and differentiate it from competitors.

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Marketing Plan Template

The Marketing Plan Template is a companion piece for the Key Components to a Marketing Plan. Use annually for your product or business.

Each company, product and/or service needs an annual marketing plan. This marketing plan template will help you organize your plan.

  • Includes headers for your sections.
  • Identify the ideal target audience or market segment for your business.
  • Understand your competitors and how you will differentiate your company, product, or service.
  • Create a marketing strategy and tactics to support it.
  • Know your marketing budget and what your tactics will cost.
  • Measure your success.

SEO Champions Checklist™ for Websites

SEO Champions Checklist™ 2021 is created for web designers and web design agencies to ensure that SEO best practices are systematically implemented.

  • 1-page resource includes 17 categories with descriptions of SEO best practices.
  • Outlines roles for web designer/web developer, SEO strategist (or content writer), and project manager.
  • Helps ensure on-page SEO.
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