Content Creation Services

We combine a natural writing ability, along with long time agency and publications content experience. Then, we mix in considerable SEO training to create compelling writing for you, your prospects, and your customers or clients.

Writing People Will Read

Our Content Creation Services Benefit Our Clients & Their Customers

Our content creation clients include large and small businesses that work solely with Nancy Burgess Strategic Marketing Inc. in Palatine, IL. Sometimes these are clients who have marketing teams but need more help with time-consuming content generation. Other times, we provide the written content for websites we design.

Additionally, we write SEO content for other web designers and developers whose website project completions rely on getting SEO-optimized content onto web pages. We help them speed the process and offer a value-added service for their web clients.

We Believe All Web Content Should Achieve Four Goals

Achieve Your Business Goals for That Web Page

Showcase Your Brand Consistently

Fulfill the Website Users’ Intent

Be Able to Be Crawled, Indexed & Ranked by Search Robots

Our Customized Content Plans Fit Your Needs

No Matter Your Industry

Content Strategy

We’ll develop a plan to drive traffic to your website and engage your prospects or customers once they’re there.

Keyword Research

Understanding your customer’s language and how they talk about and search for your product or service is paramount.

Blogs and Insights

Keep your website content fresh and interesting with weekly or monthly articles.

Website Content

We’ve developed a proprietary SEO optimized content template that allows you to put copy on your website that promotes your brand and is easy to scan or read.


eBooks & eGuides

So called, long-form content is a great way to create interest and collect email addresses in order to continue the conversation with your prospects.


Yes, we “do” print! We’re…shall we say…mature. Our print experience is extensive.


Hate to write? Or don’t have the time? We’ll interview you and make you sound smart. 😉


Need to develop or sharpen the look of your PowerPoint? We’ve got this.

Clients: What if you could drive more people to your website with your SEO-optimized content?

Clients and Web Designers:  What if you could launch your website sooner, because you didn’t have to wait for website content? What would that mean for your business?

Web designers: What if you could offer additional valued content services to your clients?

Some of Our Content & Writing Testimonials

Copy That Was a Perfect Fit

I’m a web designer/developer and had recently lost my copy writer when I connected with Nancy Burgess. It was perfect timing as I had a client website project in the works and was in need of writing services. With her combined marketing, SEO and writing abilities, as well as her enthusiasm to work with my client to understand their business, she penned copy that was a perfect fit. She is diligent and provided the finished copy in a very timely manner. If you need someone who understands marketing, has fabulous writing skills, and a deep understanding of organic SEO, then Nancy is the one you want to call!

Cathy Sirvatka, Sirvatka Creative Services

Excellent Short- and Long-form Content & Proactive Communication

We’ve worked with Nancy for nearly a year to create a mix of short- and long-form content as well as email campaigns for our content marketing and promotional efforts. She has consistently delivered excellent work, communicated proactively and effectively, and adapted to our changing needs. We truly appreciate the support and look forward to continuing our work together.

Leland Brewster, VP of Product, Homethrive

Engaging Content

“I always appreciate Nancy’s willingness to dig into a topic, take the time to gain a full appreciation of the issues, and then create engaging content. Nancy was an integral part of our brand consultancy and clients highly valued her contributions.”

Mark Stinson, Stinson Brand Innovations

Wrote SEO-Optimized Content for My Website

“Nancy helped me to articulate my consultancy’s brand messaging, value and unique identity. She evolved my brand identity with a new, distinctive logo and tagline. My stationery, business cards and templates now reflect my brand value. For my website, she outlined my site architecture, chose imagery, wrote the content, and optimized the site. I now feel proud to showcase my brand and my company’s value to the healthcare marketplace. I obtained “downtown” agency quality without extravagant agency fees.”

Nancy Hedlund, MedNavigate

Strong Writer & Strategic Thinker

“Nancy is a strong writer and strategic thinker who always strives to do what’s best for the client and for the company. She loves learning new skills and masters them quickly. Nancy is trustworthy, ethical, and works collaboratively with others.”

Marita Gomez, Marketing Communications Agency

Wrote Elegant & Fresh Content for Our Website

“Nancy took hold of an OK website and made it more elegant and user friendly. Within a month my hits and views increased. Nancy is always available to talk or meet. She gives a most impressive presentation that analyzes your company and gives steps needed to increase rankings. She is worth every dime I paid. My increase in traffic has paid for her already.”

Dan Podgorny, Kids Kustom Parties

Created Content in the Best Version of "My Voice"

“Nancy has a unique balance of all the qualities you would look for in a marketer. She’s not only enthusiastic and creative, but knowledgeable about her industry and determined to help you get your project finished on a deadline. Nancy helped me created a direct mail project for an independent senior living facility in our area. She developed the overall plan and led me though step-by-step to make our idea a reality. She really listened to the message I was trying to portray and was able to create content for my mailer in the best version of “my voice” possible. In marketing it’s rare to find someone who can balance the old with the new (e.g. direct mail and digital). Nancy really does it all and you won’t be disappointed!”

Daniellah Salario, Assisting Hands

Three Ways to Get Your Written Content

We offer three ways for you to work with us. Which do you prefer? We can:

Edit the copy you write, applying SEO, branding, and grammatical checks.

Research and write content for you, applying substantial research and writing experience.

Interview you as the subject matter expert, organizing and creating your content.

No matter which route you choose, you’ll always review and approve the final copy before it goes on your website. We’re confident that you’ll approve, typically with only minor edits. What’s more you’ll appreciate the substantial time-savings.


Why Words Matter to Robots

The robots that crawl the internet can read code and words. They can’t read images. Search engines, such as Google, need to understand what your business is about. Words do that.

Why Words Matter to Humans

Words are powerful. They allow your prospects and customers to understand why they should choose you.

Why You May Want to Consider Us

We have extensive writing experience.

Back in the heyday of offline publications, we wrote for such well-known publications as the Chicago Tribune, Family Circle Magazine, Healthy Kids, and Modern Maturity (the AARP’s publication).

Not only did we rise to the top of the editor’s slush pile (they accepted 3 in 30,000 a year, or 0.01%), but we learned how to pitch ideas to editors and news media.

We also wrote brochures, direct marketing pieces, scientific articles, and more.

Beginning in the late ’90s, we expanded to news releases, sales materials, and websites. Email marketing, blogging, and brand messaging soon followed.

With nearly two decades of corporate and agency experiences, we’ve got this.

content-related BLOGS

Words can be powerful! Read our latest blogs related to content strategies.


Our Website Design Process…and How We’re Different

See how our website design process differs from other web design and marketing companies. Learn about our 8 steps and how we use SEO and writing best practices to help you get found on Google.

marketing funnel stages compared to stages of a romantic relationship

What Every Small Business Owner Needs to Know About Content Marketing: A Quick & Comprehensive Guide

Many small business owners have begun implementing a content marketing strategy for their businesses. But what is content marketing? And how can you be successful at it?

colorful social media comments graphic

65 Inspiring Social Media Content Ideas

Check out 65 inspiring social media content ideas. Engage with your prospects and customers, generate more brand awareness.