Inside Scoop on Instagram

Free Ebook: The Inside Scoop on Instagram 2023

An eBook for Small and Mid-Size Businesses

Chapter 1: Social Media Marketing Strategy

Learn about and address six critical components of your social media marketing strategy.

You'll discover how to:

• Decide on your social media marketing goals: Is Instagram right for you?
• Choose your audience: Who's on Instagram?
• Select the best social media platform for your business: What are your business goals?
• Measure your success: What metrics should you be watching?
• Know when to post: what's the optimal time to get seen?
• Determine your social media logistics: who's going to take care of your social media?

Chapter 2: Best Practices for All Social Media Platforms

• How to optimize your profile on Instagram
• What to do for amazing content: 65 ideas
• All about hashtags: how many should you use?

Chapter 3: Inside Scoop on Instagram

• How to know if Instagram is right for your SMB
• How Instagram has evolved
• What to expect from Instagram in 2023: features and capabilities
• How to set up your Instagram business page
• What SMBs can do on Instagram in 2023
• How the Instagram algorithm works in 2023

Chapter 4: 9 Social Media Marketing Trends for 2024 and Beyond