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Search Engine Optimization for SMBs

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What small and mid-size businesses need to know about Search Engine Optimization: Getting on Google is eBook #4 in a 6-part series.

This Search Engine Optimization eBook includes 4 sections:

  • Section 1: Defines search engine optimization (SEO)
  • Section 2: Describes how the SEO algorithm is changing, how it’s staying the same; also offers visual examples showing how the search engine return pages have changed over time
  • Section 3: Identifies trends to expect in search engine optimization, including optimization tools with and without artificial intelligence (AI) capability
  • Section 4: Evaluates the effectiveness of search engine optimization and tips for successfully implementing SEO strategies on your website

What small and mid-size businesses need to know about Search Engine Optimization: Getting on Google

This is the fourth eBook in a 6-part series that features the 6 hottest digital marketing tactics for 2022.

The SEO eBook includes 4 sections:

  • Section 1: Defines search engine optimization (SEO)
  • Section 2: Describes how the SEO algorithm is changing, how it's staying the same; also offers visual examples showing how the search engine return pages have changed over time
  • Section 3: Identifies trends to expect in search engine optimization, including optimization tools with and without artificial intelligence (AI) capability
  • Section 4: Evaluates the effectiveness of search engine optimization and tips for successfully implementing SEO strategies on your website

After reading this SEO eBook, you'll be able to:

  • Describe the three steps that are necessary for your content to appear on a Google (or other search engine return) page
  • Identify what an algorithm is
  • Identify 7 factors that impact the user's page experience and three other important algorithm factors
  • Distinguish numerous search engine return page (SERP) features, including 8 different tabs, Local Packs, Site Links, "People Also Ask,", Image Packs, "Related Searches," Business Profiles, Knowledge Graphs, rich snippets, and more
  • Define terms, such as zero-click search, E-A-T, and YMYL
  • Explain which characteristics of a website page have remained relevant and withstood the test of time for search engine optimization since its inception
  • Reflect how voice and semantic search impact SEO
  • List AI tools that can be helpful in optimizing websites for search engines
  • Set realistic expectations for SEO results and measure return on investment (ROI)

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