Search Engine Optimization for SMBs

Getting on Google

What small and mid-size businesses need to know about Search Engine Optimization

This is the fourth eBook in a 6-part series that features the 6 hottest digital marketing tactics for 2022.

The SEO eBook includes 4 sections:

• Section 1: Defines search engine optimization (SEO)
• Section 2: Describes how the SEO algorithm is changing, how it's staying the same; also offers visual examples showing how the search engine return pages have changed over time
• Section 3: Identifies trends to expect in search engine optimization, including optimization tools with and without artificial intelligence (AI) capability
• Section 4: Evaluates the effectiveness of search engine optimization and tips for successfully implementing SEO strategies on your website

After reading this SEO eBook, you'll be able to:

• Describe the three steps that are necessary for your content to appear on a Google (or other search engine return) page
• Identify what an algorithm is
• Identify 7 factors that impact the user's page experience and three other important algorithm factors
• Distinguish numerous search engine return page (SERP) features, including 8 different tabs, Local Packs, Site Links, "People Also Ask,", Image Packs, "Related Searches," Business Profiles, Knowledge Graphs, rich snippets, and more
• Define terms, such as zero-click search, E-A-T, and YMYL
• Explain which characteristics of a website page have remained relevant and withstood the test of time for search engine optimization since its inception
• Reflect on how voice and semantic search impact SEO
• List AI tools that can be helpful in optimizing websites for search engines
• Set realistic expectations for SEO results and measure return on investment (ROI)