Are you telling yourself these 10 absurd lies about your search engine optimization (SEO)? Think you already have your SEO well in hand? Maybe. Check out these 10 lies, then check out your website with our free SEO audit tool.
SEO Lie #1: My SEO Is Built Into My Website.
If you think your web developer or the web program you’re using has automatically optimized your website, that’s often not the case. Web developers bring a wealth of talent and skills to companies, but many of them don’t understand or apply SEO.
Web developers can use our proprietary SEO Champions Checklist to help ensure a website is meeting Google’s best practices. Companies can also use this checklist to give to their web developer.
Similarly, your free software may not be optimized automatically for search engines to crawl your site. You may need an SEO expert to help you. Only a thorough audit of your SEO will reveal how your company is really doing on the internet.
SEO Lie #2: I’ll Get on Google AFTER I Build My Website.
The best websites are built with SEO AND the user experience in mind. In fact, if you build your site without SEO, you’ll often have to go back and redo much of the original work. It’s not a cost-efficient practice to delay SEO.
SEO Lie #3: I Don’t Need SEO.
With 40,000 Google search queries EVERY SECOND on Google, you don’t need SEO IF you’re not interested in capturing any of that traffic and leading internet users to your company, store, or website.
SEO Lie #4: My Marketing Dollars Are Better Spent on X.
If you already have email addresses for customers and prospects, some of your marketing dollars may be better spent on email marketing rather than SEO. Only referrals from colleagues and subject matter experts exceed the influence of email marketing.
Email marketing has an average return on investment (ROI) of $35 to $44 dollars for every dollar spent. However, the email may not arrive at a time when your prospect is actively looking for information.
By contrast, SEO responds to an individual’s active, immediate interest. It fulfills a need exactly when the prospect or customer is looking for an answer. Moz estimates that SEO has an ROI that’s five times higher than online advertising.
Moreover, SEO is an investment rather than simply a spend. It can pay dividends for months and/or years to come. It’s a long-term strategy.
SEO Lie #5: I’m Already in the Top Spot on Google.
It’s not very difficult to get rated in the top spot on Google for your business name. Especially if your business has a unique name, you’re likely to rank well when your company name is “Googled”. (If you don’t, you really need help with your SEO.) However, much traffic comes in through other queries. As mentioned in Lie #3 above, on average there are 40,000 search queries every second. Would you like a slice of that pie?
If you’re asking, “How can I get my business on Google?,” you’re asking the right question.
SEO Lie #6: My New SEO Agency Promised My Site Will Be Number 1.
Really? For what? How many internet users actually type that phrase? The goal of SEO is to be first on the page for a keyword phrase that’s typed frequently every month.
What’s frequently? That depends on your product or service. Your SEO services company can help you discover ranges for your relevant keyword phrases.
Realistically, results for SEO can take months to appear. Be wary of promised results that are controlled by a third party (ie, Google). A reputable SEO company will discuss the goal of getting on the first spot of the first page, but will not guarantee that result.
SEO Lie #7: My Website Isn’t Really a Successful Marketing Tool for Me, So SEO Doesn’t Make Sense for My Business.
If your website is ineffectual, perhaps it’s precisely because you didn’t optimize it. It’s like saying, “I bought the best rooster that money can buy, and it hasn’t laid a single egg.”
Well-optimized websites are now as important as business cards or print sales brochures were ten years ago. Your website is a proof point that your business is legitimate and credible.
SEO Lie #8: I’ll Send My Customers and Prospect to My Website Instead of Doing SEO.
Using your business cards, email signature, email marketing, and social media to drive customers and prospects to your website is always a best practice.
At the same time, a well-optimized website is a user-friendly website. Think about it. For example, Google recommends a responsive design. This improves the user’s experience on a mobile device. Now that 57% of people search on a mobile device, doesn’t it make sense that your site is mobile responsive?
Likewise, Google recommends a secure site. (Simply put, your website URL should begin https vs http.)
The list goes on and on.
Overall, Google’s recommendations create a great user experience for those who “Google.” This creates both trust and credibility for the Google user—and if your site is well optimized, ultimately for your business.
As mentioned previously, 40,000 queries are “Googled” every second. Will you be able to drive the same volume of prospects to your website?
SEO Lie #9: I Don’t Have the Budget for SEO.
Again, SEO is an investment that will continue to pay dividends for months and years to come.
Additionally, website owners tend to spend where they see the most potential value. While you’re spending on trade shows, travel, education, direct mail, promotional items, social media marketing, advertising, or cold calls with a higher cost per lead, your competitors may be actively pursuing SEO. They are likely to beat you by capturing Google search traffic and redirecting it to their website–and not yours.
As mentioned earlier, SEO has five times the ROI as paid advertising.
That investment can result in more website traffic and leads. It ultimately can generate more revenue that will allow you (or your competitors) to continue to reinvest in greater SEO efforts and additional marketing activities.
SEO Lie #10: I Optimized at Launch, So Now I’m Done.
Great start! But SEO work continues. SEO evolves and changes with technology updates. It’s important to stay on top of those changes.
Moreover, you’ll not only want to measure your success with analytics but you’ll also want to GROW your success, adding new pages of content, additional links to your site, and updating with Google’s algorithm changes.