Digital Advertising for SMBs

Still the Gorilla in the Room

What small and mid-size businesses need to know about Digital Advertising

The (Marketing) Gorilla in the Room is eBook 1 in a 6-part series.

This Digital Advertising eBook includes 4 sections.

• Section 1: Defines advertising and digital advertising
• Section 2: Describes how advertising and digital advertising are changing
• Section 3: Identifies trends to expect in advertising
• Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing this tactic for your business, products, or services.

Don't Monkey (or Ape) Around With Your Advertising Dollars!

When you finish reading this Advertising eBook, you'll be able to answer the following questions:

• What's a shoppable post?
• What events are impacting advertising in 2022?
• Which types of advertising are growing? Which are shrinking?
• Which types have the greatest market share?
• What optimization strategies and digital tools can you use to be more successful?
• How are you being charged--especially with social media advertising?
• Are fake social media accounts real?
• How do remarketing and retargeting work? Is there a difference between the two?