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Email Marketing for SMBs: ROI on Steroids

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What small and mid-size businesses need to know about Email Marketing: ROI on SteROIds is eBook #5 in a 6-part series.

This Email Marketing eBook includes 4 sections.

  • Section 1: Defines what email marketing is and 6 ways it can be help your small business achieve its marketing goals
  • Section 2: Describes how email marketing is changing–annual business spending on email marketing and average return on investment
  • Section 3: Identifies trends to expect in digital advertising
  • Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.
SKU: 2022-05-EMA Category: Tags: , , ,

What small and mid-size businesses need to know about Email Marketing: ROI on Steroids

This is the fifth eBook in a 6-part series that features the 6 Hottest Digital Marketing Tactics for 2022.

The Email Marketing eBook includes 4 sections:

  • Section 1: Defines what email marketing is and 6 ways it can be help your small business achieve its marketing goals
  • Section 2: Describes how email marketing is changing--annual business spending on email marketing and average return on investment
  • Section 3: Identifies trends to expect in digital advertising
  • Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.

After reading this eBook, you'll be able to:

  • List 6 marketing goals that can be achieved through email marketing campaigns
  • Compare the ROI of email to the ROI of social media marketing
  • Report whether spam is increasing or decreasing
  • Know what you need to do to be compliant with email regulations in the United States, Canada, the European Union and the state of California.
  • Identify 5 email marketing trends
  • Know which types of email marketing boast the highest conversion rates
  • Identify a plethora of the most successful CRMs
  • Describe 5 distinct types of artificial intelligence (AI)
  • Identify tools that are able to personalize your emails and optimize email timing, frequency, segmenting, retargeting and more
  • Understand email marketing automation
  • List tools that are available to simplify your marketing automation
  • Create successful email marketing campaigns

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