Email Marketing for SMBs: ROI on Steroids

What small and mid-size businesses need to know about Email Marketing

ROI on Steroids

This is the fifth eBook in a 6-part series that features the 6 Hottest Digital Marketing Tactics for 2022.

The Email Marketing eBook includes 4 sections:

• Section 1: Defines what email marketing is and 6 ways it can help your small business achieve its marketing goals
• Section 2: Describes how email marketing is changing--annual business spending on email marketing and an average return on investment
• Section 3: Identifies trends to expect in digital advertising
• Section 4: Evaluates the effectiveness of digital advertising and offers tips for successfully implementing advertising for your business, products, or services.

After reading this eBook, you'll be able to:

• List 6 marketing goals that can be achieved through email marketing campaigns
• Compare the ROI of email to the ROI of social media marketing
• Report whether spam is increasing or decreasing
• Know what you need to do to be compliant with email regulations in the United States, Canada, the European Union and the state of California.
• Identify 5 email marketing trends
• Know which types of email marketing boast the highest conversion rates
• Identify a plethora of the most successful CRMs
• Describe 5 distinct types of artificial intelligence (AI)
• Identify tools that are able to personalize your emails and optimize email timing, frequency, segmenting, retargeting and more
• Understand email marketing automation
• List tools that are available to simplify your marketing automation
• Create successful email marketing campaigns