As a small or mid-size business owner, you may be unsure how to write for the web. These tips and best practices will help you communicate with your website and/or blog visitors.
Writing for the Web: Don’t Fear Words
Digital marketers refer to website writing (and images) as “content.” Don’t be afraid of writing longer content—that is more words. As long as you’re using the minimal number of words necessary to get your ideas across, “more” can often be better.
It was Bill Gates who prophetically wrote that “content is king” on the internet. That was back in 1996. Content is still king.
Appropriate Web Content Length
As SEO experts, we used to recommend 300 words per website page. We believe it takes a minimum of 250 to 300 words per page for Google bots to understand the contents of your page.
At that time, we considered this to be “short form” content. Now, we often consider 600 words per page to be short form content.
An Ahrefs study found that longer content ranked better. First page results contained nearly 800 words in position 1 and dropped continuously to about 350 words for position 10.
Similarly, in another study, Backlinko reported that the average Google first page result contained a whopping 1890 words. On that first page, position 2 contained an average of 2000 words; position 10 boasted about 1750 words.
While Ahrefs and Moz don’t endorse a specific word count, other reputable sources have recommended from 1000 to 1900 words.
In summary, longer, relevant, and unique content is more likely to rank on page 1 of the search return. We recommend that your content include long-form content—that is 1200 words or more per page. For example, this blog is more than 1300 words.
Four Reasons Why Writing Longer Content May Be Better
- It may get more shares.
- The Google algorithm may favor longer content.
- The Google algorithm may be able to better grasp the relevance of longer content.
- Writers who take care in researching and writing effective content may go deeper on a topic, creating an inherent advantage of unique content.
How to Know How Long Your Content Is
It’s simple to check how many words you’ve included in your blog post or website page.
In your Word document, go to “Review” in the top navigation bar. Click on either “Word Count” or “Spelling and Grammar.” Either of these will automatically count your words for you.
Click on the number below to go to the second page.