by Nancy Stearns Burgess | Oct 5, 2021 | Business Practices
How could there possible be 20 reasons to turn away B2B business! Don’t we all want our companies to grow and flourish? Wouldn’t it be better if we accepted every possible revenue stream? Every job project or client? It may seem backwards, but sometimes rejecting...
by Nancy Stearns Burgess | Apr 7, 2021 | Business Practices, strategy, value
Value. Marketers like to talk a LOT about value. We formulate value propositions for our client’s brands. We work with sales teams and encourage value-added selling. We even calculate the life-time value (LTV) of a customer. But really, what is value? By definition,...
