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11 Pricing Strategies for Small Businesses to Consider

11 Pricing Strategies for Small Businesses to Consider

by Nancy Stearns Burgess | Jun 12, 2022 | Pricing, Business Practices, Marketing, Strategy

Product, price, promotion, and place. Here’s what you should consider when pricing your product or service.

20 Reasons to Turn Away B2B Business

20 Reasons to Turn Away B2B Business

by Nancy Stearns Burgess | Oct 5, 2021 | Business Practices, Strategy

Don’t accept every available business opportunity! We discuss 20 reasons to turn away B2B business. You can afford it in these 20 situations.

20 Easy Ways Your Business Can Add Value for Your Customers

20 Easy Ways Your Business Can Add Value for Your Customers

by Nancy Stearns Burgess | Apr 7, 2021 | Business Practices, Strategy

Discover 20 easy ways your business can add value for your customers and why it’s important for business owners, marketers, sales people, and customer service representatives.

Marketing in a COVID-19 Economy

Marketing in a COVID-19 Economy

by Nancy Stearns Burgess | Apr 13, 2020 | Strategy, Business Practices, Marketing

Most business owners couldn’t predict the COVID-19 pandemic. Now that we’re in this situation, how should your marketing efforts pivot to reflect the times?