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Promotional Marketing Trends to Consider for 2023

Promotional Marketing Trends to Consider for 2023

by Nancy Stearns Burgess | Oct 22, 2022 | Strategy, Marketing

Promotional marketing is not dying with the rise of content marketing, but it is changing. Here’s what you should consider for your business.

11 Pricing Strategies for Small Businesses to Consider

11 Pricing Strategies for Small Businesses to Consider

by Nancy Stearns Burgess | Jun 12, 2022 | Pricing, Business Practices, Marketing, Strategy

Product, price, promotion, and place. Here’s what you should consider when pricing your product or service.

How to Pay Less for Ecommerce Traffic: Google’s SEO Roadmap Revealed

How to Pay Less for Ecommerce Traffic: Google’s SEO Roadmap Revealed

by Nancy Stearns Burgess | Oct 29, 2021 | SEO, Marketing, Websites

Want more shoppers in your online store? Tired of paying big bucks for ads? Here’s how to pay less for ecommerce traffic. Google’s Roadmap. We summarize Google’s ecommerce guidelines for business owners, marketers, and other mere mortals.

11+ Email Marketing Tips for Small Businesses, Startups, and Entrepreneurs

11+ Email Marketing Tips for Small Businesses, Startups, and Entrepreneurs

by Nancy Stearns Burgess | Mar 30, 2021 | Email Marketing, Marketing

Email marketing is extremely effective when done right. If you’re not doing email marketing (or it’s not working), consider these 11+ email marketing tips for your small or medium-size business or startup in 2021 and beyond.

What Every Small Business Owner Needs to Know About Content Marketing: A Quick & Comprehensive Guide

What Every Small Business Owner Needs to Know About Content Marketing: A Quick & Comprehensive Guide

by Nancy Stearns Burgess | Feb 3, 2021 | Content, Email Marketing, Marketing, Strategy

Many small business owners have begun implementing a content marketing strategy for their businesses. But what is content marketing? And how can you be successful at it?

65 Inspiring Social Media Content Ideas

65 Inspiring Social Media Content Ideas

by Nancy Stearns Burgess | Dec 14, 2020 | Social Media, Content, Marketing

Check out 65 inspiring social media content ideas. Engage with your prospects and customers, generate more brand awareness.

Marketing in a COVID-19 Economy

Marketing in a COVID-19 Economy

by Nancy Stearns Burgess | Apr 13, 2020 | Strategy, Business Practices, Marketing

Most business owners couldn’t predict the COVID-19 pandemic. Now that we’re in this situation, how should your marketing efforts pivot to reflect the times?

Generating Leads and Growing Revenue: An SEO Case Study

Generating Leads and Growing Revenue: An SEO Case Study

by Nancy Stearns Burgess | Apr 4, 2020 | SEO, Content, Marketing

Read how we generated leads and grew revenue for a large corporation.

Taking a Manufacturer’s Brand to the Next Level: Case Study

Taking a Manufacturer’s Brand to the Next Level: Case Study

by Nancy Stearns Burgess | Mar 26, 2020 | Websites, Branding, Marketing, Strategy

We created a new brand look, feel, and messaging for a manufactuer’s brand. We updated their messaging, imagery and website. Then we extended it to other marketing activities.

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