by Nancy Stearns Burgess | Apr 7, 2021 | strategy, value
Value. Marketers like to talk a LOT about value. We formulate value propositions for our client’s brands. We work with sales teams and encourage value-added selling. We even calculate the life-time value (LTV) of a customer. But really, what is value? By definition,...
by Nancy Stearns Burgess | Feb 3, 2021 | content, strategy
Many small business owners have begun implementing a content marketing strategy for their businesses. But what is the meaning of content marketing? And how can you be successful at it? Famously, Bill Gates coined the term “Content is King” back in 1996. That phrase...
by Nancy Stearns Burgess | Feb 17, 2020 | SEO, strategy, websites
Once again, we’ve updated the content for the Worst SEO Mistakes. Now the 25 Worst SEO Mistakes to Avoid in 2020, the blog was originally published in 2017 as just 10 mistakes. Check out these 25 major SEO fails, and learn why your site may not be ranking. 1. Being...
by Nancy Stearns Burgess | Feb 17, 2020 | content, SEO, strategy
What is your SEO process? How does SEO work? How do you “do” SEO? At Nancy Burgess Strategic Marketing, we’re often asked these questions. In our last blog, we discussed the website design process at our online agency. We talked about how we’re different...
by Nancy Stearns Burgess | May 21, 2019 | content, marketing plan, SEO, strategy, websites
This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc. SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...
by Nancy Stearns Burgess | Apr 16, 2019 | social media, strategy
As a small or medium size business owner, have you been thinking about using Instagram for Business? Should you? How to Decide Whether to Use Instagram for Business Before you jump onto the Instagram bandwagon, consider whether social media marketing on Instagram...
