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5 Essential New Year’s Resolutions Businesses Often Miss

by Nancy Stearns Burgess | Jan 3, 2026 | Digi-Tips-Newsletter, Marketing, Strategy

Explore 5 key, but often missed, resolutions for small and midsize businesses (SMBs). Implement these now if you haven’t already.

Digi-Tips 3: Focus on Branding

by Nancy Stearns Burgess | Nov 27, 2025 | Branding, AI, Digi-Tips-Newsletter, Marketing, Strategy

Read Digi-Tips™ 3. Focus on branding and brand reputation. SEO trends. Brand names and AI. SMB marketing tech stack. Authoritativeness & Trustworthiness, and more.

Fuel Your Growth: 8 Pillars of a Successful Marketing Plan

by Nancy Stearns Burgess | Feb 27, 2025 | Strategy, Marketing

What belongs in a marketing plan? It depends who you ask. Here’s what we deem most important.

Promotional Marketing Trends to Consider

by Nancy Stearns Burgess | Oct 22, 2022 | Strategy, Marketing

Promotional marketing is not dying with the rise of content marketing, but it is changing. Here’s what you should consider for your business.

11 Pricing Strategies for Small Businesses to Consider

by Nancy Stearns Burgess | Jun 12, 2022 | Pricing, Business Practices, Marketing, Strategy

Product, price, promotion, and place. Here’s what you should consider when pricing your product or service.

20 Reasons to Turn Away B2B Business

by Nancy Stearns Burgess | Oct 5, 2021 | Business Practices, Strategy

Don’t accept every available business opportunity! We discuss 20 reasons to turn away B2B business. You can afford it in these 20 situations.

20 Easy Ways Your Business Can Add Value for Your Customers

by Nancy Stearns Burgess | Apr 7, 2021 | Business Practices, Strategy

Discover 20 easy ways your business can add value for your customers and why it’s important for business owners, marketers, sales people, and customer service representatives.

Small Business Branding Online: 6 Case Studies

by Nancy Stearns Burgess | Aug 18, 2020 | Branding, Strategy

Read six mini-case studies about companies whose brands are at risk online. Discover branding solutions and learn how an online brand identity is created.

Taking a Manufacturer’s Brand to the Next Level: Case Study

by Nancy Stearns Burgess | Mar 26, 2020 | Websites, Branding, Marketing, Strategy

We created a new brand look, feel, and messaging for a manufactuer’s brand. We updated their messaging, imagery and website. Then we extended it to other marketing activities.

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