Small and midsize business (SMBs) make 8 common content marketing mistakes. Here’s what your SMB needs to know to be successful in an AI world.
Where Content Marketing Goes Astray in an AI World: 10 Common SMB Mistakes
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Strategy Articles
5 Essential Marketing Resolutions SMBs Often Miss
Explore 5 Essential Marketing Resolutions: Tune up your strategic plan. Work Smarter. Set SMART goals. Personalize messages. Invest in your stack.
Digi-Tips: Focus on Branding, Issue 3
Read Digi-Tips™ 3. Focus on branding and brand reputation. SEO trends. Brand names and AI. SMB marketing tech stack. Authoritativeness & Trustworthiness, and more.
Fuel Your Growth: 8 Pillars of a Successful Marketing Plan
What belongs in a marketing plan? It depends who you ask. Here’s what we deem most important.
Promotional Marketing Trends to Consider
Promotional marketing is not dying with the rise of content marketing, but it is changing. Here’s what you should consider for your business.
11 Pricing Strategies for Small Businesses to Consider
Master the art of pricing. Explore 11 proven small business pricing strategies to attract more customers and grow your revenue. Find the right model for your brand.
20 Reasons to Turn Away B2B Business
Don’t accept every available business opportunity! We discuss 20 reasons to turn away B2B business. You can afford it in these 20 situations.
20 Easy Ways Your Business Can Add Value for Your Customers
Discover 20 easy ways your business can add value for your customers and why it’s important for business owners, marketers, sales people, and customer service representatives.
Small Business Branding Online: 6 Case Studies
Read six mini-case studies about companies whose brands are at risk online. Discover branding solutions and learn how an online brand identity is created.
Taking a Manufacturer’s Brand to the Next Level: Case Study
We created a new brand look, feel, and messaging for a manufactuer’s brand. We updated their messaging, imagery and website. Then we extended it to other marketing activities.
A Small Business SEO Case Study
This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc.SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...
Creating a Launch Marketing Plan for a B-to-C Company: Case Study
At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months.