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Promotional Marketing Trends to Consider for 2023

Promotional Marketing Trends to Consider for 2023

by Nancy Stearns Burgess | Oct 22, 2022 | Strategy, Marketing

Promotional marketing is not dying with the rise of content marketing, but it is changing. Here’s what you should consider for your business.

11 Pricing Strategies for Small Businesses to Consider

11 Pricing Strategies for Small Businesses to Consider

by Nancy Stearns Burgess | Jun 12, 2022 | Pricing, Business Practices, Marketing, Strategy

Product, price, promotion, and place. Here’s what you should consider when pricing your product or service.

20 Reasons to Turn Away B2B Business

20 Reasons to Turn Away B2B Business

by Nancy Stearns Burgess | Oct 5, 2021 | Business Practices, Strategy

Don’t accept every available business opportunity! We discuss 20 reasons to turn away B2B business. You can afford it in these 20 situations.

20 Easy Ways Your Business Can Add Value for Your Customers

20 Easy Ways Your Business Can Add Value for Your Customers

by Nancy Stearns Burgess | Apr 7, 2021 | Business Practices, Strategy

Discover 20 easy ways your business can add value for your customers and why it’s important for business owners, marketers, sales people, and customer service representatives.

What Every Small Business Owner Needs to Know About Content Marketing: A Quick & Comprehensive Guide

What Every Small Business Owner Needs to Know About Content Marketing: A Quick & Comprehensive Guide

by Nancy Stearns Burgess | Feb 3, 2021 | Content, Email Marketing, Marketing, Strategy

Many small business owners have begun implementing a content marketing strategy for their businesses. But what is content marketing? And how can you be successful at it?

Small Business Branding Online: 6 Case Studies

Small Business Branding Online: 6 Case Studies

by Nancy Stearns Burgess | Aug 18, 2020 | Branding, Strategy

Read six mini-case studies about companies whose brands are at risk online. Discover branding solutions and learn how an online brand identity is created.

Marketing in a COVID-19 Economy

Marketing in a COVID-19 Economy

by Nancy Stearns Burgess | Apr 13, 2020 | Strategy, Business Practices, Marketing

Most business owners couldn’t predict the COVID-19 pandemic. Now that we’re in this situation, how should your marketing efforts pivot to reflect the times?

Taking a Manufacturer’s Brand to the Next Level: Case Study

Taking a Manufacturer’s Brand to the Next Level: Case Study

by Nancy Stearns Burgess | Mar 26, 2020 | Websites, Branding, Marketing, Strategy

We created a new brand look, feel, and messaging for a manufactuer’s brand. We updated their messaging, imagery and website. Then we extended it to other marketing activities.

A Small Business SEO Case Study

A Small Business SEO Case Study

by Nancy Stearns Burgess | May 21, 2019 | SEO, Content, Marketing, Strategy

This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc.SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...
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