Safe to say, most small- and medium-size businesses did not see a COVID-19 economy coming. At our marketing agency, we certainly did not. We wrote this in a “Happy New Year” email: “Happy 2020! Doesn’t it just sound like an awesome year? A year in which...
If you’re an entrepreneur, startup company, or small- or medium-size business (SMB) and you’re not creating automated emails, it’s time to consider these 10 vital email marketing tips for your small business. Email Marketing Tip #1. Choose to do email marketing. Like...
Selecting the best email software platform for your marketing can be daunting. Email software tools abound. How do you know which is best? Most people tend to gravitate toward the ones with which they are most familiar. Ideally, however, you want to consider the...
Traditional advice for timing of email launches The question of what day and time to send an email campaign is a conversation that marketers have been having since the late 1990s. Back then, the optimal time to launch a business-to-business (B2B) email was overnight...
Email marketing trends and best practices continue to evolve. Test your knowledge to see if you’re up to date with this email marketing quiz. Quiz: True or False. The majority of the world’s population uses email. True or False. Email is the fourth most...
