A Small Business SEO Case Study

by Nancy Stearns Burgess | May 21, 2019 | SEO, Content, Marketing, Strategy

This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc.SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...

Creating a Launch Marketing Plan for a B-to-C Company: Case Study

by Nancy Stearns Burgess | Oct 9, 2018 | Strategy, Branding, Marketing

At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months.

Creating a Brand Identity: Case Study

by Nancy Stearns Burgess | Sep 10, 2018 | Branding, Marketing

In creating a brand identity (logo, tagline, messaging) for a client, we developed a brand that is relevant online and offline. Read the Case Study.

7 Steps to Fix Your Online Reputation

by Nancy Stearns Burgess | Feb 7, 2018 | Branding, Marketing

As a business professional, your personal brand matters. Assess, fix, and monitor your online reputation today.

5 Healthcare Marketing Clichés to Avoid

by Nancy Stearns Burgess | Jan 23, 2018 | Branding, Marketing

Does your healthcare marketing and branding differentiate you in the marketplace? Here are five tried and trite healthcare marketing clichés to avoid.

How to Get Website Traffic: 10 Tips

by Nancy Stearns Burgess | Jan 9, 2018 | SEO, Marketing, Websites

There’s no point in having a website if nobody finds it. Here’s how to garner website traffic.

Qualitative Marketing Research Is Sexy

by Nancy Stearns Burgess | Oct 22, 2017 | Strategy, Marketing

Can the ugly stepsister of marketing be sexy? You betcha! Discovering insights that lead to innovation and saving money are very sexy.