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Taking a Manufacturer’s Brand to the Next Level: Case Study

Taking a Manufacturer’s Brand to the Next Level: Case Study

by Nancy Stearns Burgess | Mar 26, 2020 | Websites, Branding, Marketing, Strategy

We created a new brand look, feel, and messaging for a manufactuer’s brand. We updated their messaging, imagery and website. Then we extended it to other marketing activities.

A Small Business SEO Case Study

A Small Business SEO Case Study

by Nancy Stearns Burgess | May 21, 2019 | SEO, Content, Marketing, Strategy

This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc.SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...
Instagram for Business 101: The Ultimate Guide

Instagram for Business 101: The Ultimate Guide

by Nancy Stearns Burgess | Apr 16, 2019 | Social Media, Marketing, Strategy

Instagram 101: Learn about social media strategy and Instagram.

Creating a Launch Marketing Plan for a B-to-C Company: Case Study

Creating a Launch Marketing Plan for a B-to-C Company: Case Study

by Nancy Stearns Burgess | Oct 9, 2018 | Strategy, Branding, Marketing

At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months.

Creating a Brand Identity: Case Study

Creating a Brand Identity: Case Study

by Nancy Stearns Burgess | Sep 10, 2018 | Branding, Marketing

In creating a brand identity (logo, tagline, messaging) for a client, we developed a brand that is relevant online and offline. Read the Case Study.

How Do I Get My Business on Google?

How Do I Get My Business on Google?

by Nancy Stearns Burgess | Jul 13, 2018 | SEO, Marketing, Strategy, Websites

Each month about 24,000 business owners and entrepreneurs ask how to get your business or website on Google. Not only is it a popular question “to Google” but also it’s a question without a single simple answer.

10 Things You Might Not Know About LinkedIn

10 Things You Might Not Know About LinkedIn

by Nancy Stearns Burgess | Feb 22, 2018 | Social Media, Marketing

With its frequent user interface changes, here are 10 things you might not know about the hottest professional networking site, LinkedIn, in 2018.

7 Steps to Fix Your Online Reputation

7 Steps to Fix Your Online Reputation

by Nancy Stearns Burgess | Feb 7, 2018 | Branding, Marketing

As a business professional, your personal brand matters. Assess, fix, and monitor your online reputation today.

5 Healthcare Marketing Clichés to Avoid

5 Healthcare Marketing Clichés to Avoid

by Nancy Stearns Burgess | Jan 23, 2018 | Branding, Marketing

Does your healthcare marketing and branding differentiate you in the marketplace? Here are five tried and trite healthcare marketing clichés to avoid.

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