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Nancy Burgess Strategic Marketing Inc.
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Brand Identity Case Study

Brand Identity Case Study

by Nancy Stearns Burgess | Jul 20, 2021 | Branding

We highlight a rebranding case study that divulges our process for building a brand identity and differentiating it from competitors.

Small Business Branding Online: 6 Case Studies

Small Business Branding Online: 6 Case Studies

by Nancy Stearns Burgess | Aug 18, 2020 | Branding, Strategy

Read six mini-case studies about companies whose brands are at risk online. Discover branding solutions and learn how an online brand identity is created.

Developing a Brand Identity & Website: Case Study

Developing a Brand Identity & Website: Case Study

by Nancy Stearns Burgess | Apr 4, 2020 | Branding, SEO, Websites

We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.

Taking a Manufacturer’s Brand to the Next Level: Case Study

Taking a Manufacturer’s Brand to the Next Level: Case Study

by Nancy Stearns Burgess | Mar 26, 2020 | Websites, Branding, Marketing, Strategy

We created a new brand look, feel, and messaging for a manufactuer’s brand. We updated their messaging, imagery and website. Then we extended it to other marketing activities.

Creating a Launch Marketing Plan for a B-to-C Company: Case Study

Creating a Launch Marketing Plan for a B-to-C Company: Case Study

by Nancy Stearns Burgess | Oct 9, 2018 | Strategy, Branding, Marketing

At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months.

Creating a Brand Identity: Case Study

Creating a Brand Identity: Case Study

by Nancy Stearns Burgess | Sep 10, 2018 | Branding, Marketing

In creating a brand identity (logo, tagline, messaging) for a client, we developed a brand that is relevant online and offline. Read the Case Study.

7 Steps to Fix Your Online Reputation

7 Steps to Fix Your Online Reputation

by Nancy Stearns Burgess | Feb 7, 2018 | Branding, Marketing

As a business professional, your personal brand matters. Assess, fix, and monitor your online reputation today.

5 Healthcare Marketing Clichés to Avoid

5 Healthcare Marketing Clichés to Avoid

by Nancy Stearns Burgess | Jan 23, 2018 | Branding, Marketing

Does your healthcare marketing and branding differentiate you in the marketplace? Here are five tried and trite healthcare marketing clichés to avoid.