Small Business Branding Online: 6 Case Studies

Small Business Branding Online: 6 Case Studies

Transparency. The rise of the internet has transformed personal and small business branding. Before the 1990s, companies (and individuals) had much more control over their brands and their messages. If you think the world has not become more transparent, consider...
Creating a Brand Identity: Case Study

Creating a Brand Identity: Case Study

In June, Cheryl Barratt Associates tapped Nancy Burgess Strategic Marketing for a website. At the same time, we recognized the need for creating a brand identity—both visual and verbal. The Situation Cheryl Barratt Associates is a niche healthcare consultancy that...