by Nancy Stearns Burgess | Jul 20, 2021 | branding
How We Build a Brand Identity This case study focuses on how the Nancy Burgess Strategic Marketing team created a new brand identity for a regional company, Malik Lighting & Signs, Inc. The Brand’s Situation Defining the Brand Identity The New Verbal Brand...
by Nancy Stearns Burgess | Aug 18, 2020 | branding
Transparency. The rise of the internet has transformed personal and small business branding. Before the 1990s, companies (and individuals) had much more control over their brands and their messages. If you think the world has not become more transparent, consider...
by Nancy Stearns Burgess | Apr 4, 2020 | branding, SEO, websites
How did Nancy Burgess Strategic Marketing help a small business startup company showcase its value online? Situation MedNavigate, a healthcare consultancy that specializes in health economics, approached Nancy Burgess Strategic Marketing for a brand identity and...
by Nancy Stearns Burgess | Mar 26, 2020 | branding, SEO, websites
Situation: Outdated Manufacturing Website Wertheimer Box, a well-established corrugated box manufacturer, tapped Nancy Burgess Strategic Marketing to update their website. The company wanted a fresh new look to appeal to millennials. Their old site (below) was dated,...
by Nancy Stearns Burgess | Jan 15, 2020 | branding, content, SEO, websites
Our website design process at Nancy Burgess Strategic Marketing Inc. is a bit different from many other website design companies. Most website development companies will build you a spiffy looking site that considers your users (prospects/customers). You typically...
by Nancy Stearns Burgess | Oct 9, 2018 | branding, marketing plan, strategy
At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months. This article reviews: The Launch Situation Our Actions Marketing Plan Results Get the...
