Read Digi-Tips™ 3. Focus on branding and brand reputation. SEO trends. Brand names and AI. SMB marketing tech stack. Authoritativeness & Trustworthiness, and more.
Digi-Tips: Focus on Branding, Issue 3
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Branding Articles
7 Easy Ways for Business Owners to Manage Their Online Brand Reputation
In the 21st century, business owners must have a digital presence with a positive brand reputation. Here are 7 easy ways to help manage your online brand reputation.
Brand Identity Case Study
We highlight a rebranding case study that divulges our process for building a brand identity and differentiating it from competitors.
Small Business Branding Online: 6 Case Studies
Read six mini-case studies about companies whose brands are at risk online. Discover branding solutions and learn how an online brand identity is created.
Developing a Brand Identity & Website: Case Study
We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.
Taking a Manufacturer’s Brand to the Next Level: Case Study
We created a new brand look, feel, and messaging for a manufactuer’s brand. We updated their messaging, imagery and website. Then we extended it to other marketing activities.
Creating a Launch Marketing Plan for a B-to-C Company: Case Study
At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months.
Creating a Brand Identity: Case Study
In creating a brand identity (logo, tagline, messaging) for a client, we developed a brand that is relevant online and offline. Read the Case Study.
5 Healthcare Marketing Clichés to Avoid
Does your healthcare marketing and branding differentiate you in the marketplace? Here are five tried and trite healthcare marketing clichés to avoid.