Generating Leads and Growing Revenue: An SEO Case Study

by | Apr 4, 2020 | SEO, Content, Marketing

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How did SEO Expert Nancy Burgess increase year-over-year growth in web leads and web revenue almost 60% in the first year and nearly ANOTHER 40% in the second?

SEO Expert Services for Generating Leads

“If you can’t get found, you can’t generate a lead,” says Nancy Burgess, owner of Nancy Burgess Strategic Marketing.

That’s why Nancy started the process of generating more leads by getting more traffic with expert search engine optimization (SEO) strategies.

Nancy began with keywords and keyword phrases. But she went well beyond that basic approach to getting listed on Google, applying multiple SEO strategies. These included creating the right title tags, alt image tags, URL names, H1s and H2s, and consistently applying these throughout the website.

These SEO plans helped search engines, such as Google, to crawl and index the site. In turn, this helped the site to be listed and ranked in that coveted top spot on the first page of the search results. As a result, we generated more leads.

In fact, Nancy increased the SEOMoz score 2.3 points in just 6 weeks. That’s on a logarithmic scale. (Remember logarithms from math class? Yeah, we barely do either. But we know it’s exponential and made a huge difference for the company.) As a result, monthly traffic grew by tens of thousands.

With additional digital marketing plans that created more lead generation for sales teams across the company, revenue increased year over year.

Nancy attributes that success, in part, to DePaul Kellstadt and the SEO expert services it taught in its Practical Internet Marketing classes.

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Nancy Burgess

Nancy Burgess is the owner of Nancy Burgess Strategic Marketing, a marketing consulting firm and online agency. In that role, she integrates her corporate success as a digital marketer along with her marketing agency experience in marketing communications and branding to help businesses prosper. Nancy's specialties are search engine optimization (SEO) and content creation. She graduated from the University of Illinois in Champaign-Urbana, holds a master's degree, and also multiple marketing certificates from DePaul University's graduate school. She is a frequent presenter on SEO strategies and has worked in digital marketing since the late 1990s. As someone who can strategize AND execute, Nancy offers digital and traditional marketing services to SMBs. Agency value without agency fees. Along with SEO and content strategies, Nancy's agency offers website design, marketing automation, integrated marketing strategies, and branding to her clients.