Our Digital Marketing Agency’s Blog
Stay up to date with the latest digital marketing and branding information. Check out trends, tips, and insights to enhance the success of your small or medium-size business.
Promotional Marketing Trends to Consider
Promotional marketing is not dying with the rise of content marketing, but it is changing. Here’s what you should consider for your business.
11 Pricing Strategies for Small Businesses to Consider
Master the art of pricing. Explore 11 proven small business pricing strategies to attract more customers and grow your revenue. Find the right model for your brand.
How to Pay Less for Ecommerce Traffic: Google’s SEO Roadmap Revealed
Want more shoppers in your online store? Tired of paying big bucks for ads? Here’s how to pay less for ecommerce traffic. Google’s Roadmap. We summarize Google’s ecommerce guidelines for business owners, marketers, and other mere mortals.
20 Reasons to Turn Away B2B Business
Don’t accept every available business opportunity! We discuss 20 reasons to turn away B2B business. You can afford it in these 20 situations.
Brand Identity Case Study
We highlight a rebranding case study that divulges our process for building a brand identity and differentiating it from competitors.
Video: SEO 101 for Business Owners and Executives
Video: SEO 101 for Business Owners and Executives. Learn about SEO at a high level. What is it? Why do it? How does it work? SEO is like making pizza!
20 Easy Ways Your Business Can Add Value for Your Customers
Discover 20 easy ways your business can add value for your customers and why it’s important for business owners, marketers, sales people, and customer service representatives.
Definitive Answers From Google to SEO Questions and the Web
Get Definitive Answers to SEO questions about content, crawling, indexing, web and ranking. Highlights of Google’s answers from John Mueller, Search Advocate at Google.
65 Inspiring Social Media Content Ideas
Check out 65 inspiring social media content ideas. Engage with your prospects and customers, generate more brand awareness.
Small Business Branding Online: 6 Case Studies
Read six mini-case studies about companies whose brands are at risk online. Discover branding solutions and learn how an online brand identity is created.
10 Absurd SEO Lies
Lies! 10 SEO lies you may have been told or believe. Discover the truth about search engine optimization (SEO) for your website. How is your website really doing?
Developing a Brand Identity & Website: Case Study
We created a new brand look, feel, and messaging for a company’s website. And we extended it to other marketing tactics.
Generating Leads and Growing Revenue: An SEO Case Study
Read how we generated leads and grew revenue for a large corporation.
Taking a Manufacturer’s Brand to the Next Level: Case Study
We created a new brand look, feel, and messaging for a manufactuer’s brand. We updated their messaging, imagery and website. Then we extended it to other marketing activities.
A Small Business SEO Case Study
This SEO case study describes a small business owner’s search engine optimization (SEO) journey with Nancy Burgess Strategic Marketing, Inc.SEO is a series of web best practices that enable websites to be crawled and indexed by Google and other search engines. It...
Google Trends: 15 Tips for SEO
With the latest Google trends, the search giant made some significant clarifications that can help marketers, web developers, and content writers achieve better SEO results. We’ve updated our Google advice again, offering 15 SEO Tips and Best Practices that are relevant in 2021.
Creating a Launch Marketing Plan for a B-to-C Company: Case Study
At the end of June, an emerging company tapped Nancy Burgess Strategic Marketing for its small business marketing. The company is My 3D Mini Me. Its goal was to launch in two months.
Creating a Brand Identity: Case Study
In creating a brand identity (logo, tagline, messaging) for a client, we developed a brand that is relevant online and offline. Read the Case Study.
How Do I Get My Business on Google?
Each month about 24,000 business owners and entrepreneurs ask how to get your business or website on Google. Not only is it a popular question “to Google” but also it’s a question without a single simple answer.
SMB Digital Marketing: Start With Strategy
Don’t let excitement about marketing your small- or medium-size business (SMB) get in the way of taking time to set a digital marketing strategy for your SMB.
5 Healthcare Marketing Clichés to Avoid
Does your healthcare marketing and branding differentiate you in the marketplace? Here are five tried and trite healthcare marketing clichés to avoid.
How to Get Website Traffic: 10 Tips
There’s no point in having a website if nobody finds it. Here’s how to garner website traffic.
Qualitative Marketing Research Is Sexy
Can the ugly stepsister of marketing be sexy? You betcha! Discovering insights that lead to innovation and saving money are very sexy.